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Pricing Aerobics with Todd Joyce

Pricing Aerobics with Todd Joyce

Come exercise your estimating skills with this educational and exhilarating, program on pricing. Commercial photographer Todd Joyce will hammer home what our clients are thinking, show what makes you valuable (or not) and give practical pricing info. Todd will present various projects and have the audience submit estimates (anonymously).

Join us to get a better handle on our market, improve your estimating skills and understand the “value of you.”Join us for an exercise in pricing as Commercial photographer and past president of asmp, Todd Joyce will lead us through the difficult discussion and get beyond the taboo of talking about price.

As photographers, we’re constantly estimating, but how confident are we in the terms we use and the amounts we charge? Todd will discuss who our clients are and what they’re thinking, The “value of you” and practical pricing info. Todd will present several photo projects for audience members to submit estimates — anonymously. Todd will show the group’s numbers and discuss each job estimate, proving to be a very educational and interesting evening of discussions.

Please remember, ASMP or its members cannot tell photographers what to charge or set prices; The estimates discussed are purely hypothetical. Together we can learn more about our market, while improving our estimating skills.

Here are a few quotes from prior program attendees:
“After this program, I have a much better understanding of pricing.”
“Bravo! It was the perfect program for your chapter.”
“It’s so difficult to talk about pricing and you broke the ice for all of us.”
“I saw so many people with their jaws dropped. You changed some perspectives tonight.”
“Why can’t we all talk about pricing so frankly?”

ASMP Member $15.00
Non-Member $25.00
Student with valid ID $20.00

At the door:
ASMP Member $25.00
Non-Member $30.00
Student with valid ID $25.00


April 12, 2018
6:00 pm - 9:00 pm
Event Tags:
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Stefan Ludwig
(716) 986-4789


Victory Studios
700 Main Street
Buffalo, NY 14202 United States
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