Wednesday, October 2nd at 12:00pmET
Join us for a conversation with ASMP’s Richard Kelly and veteran visual and marketing consultant, Selina Maitreya, who will share key information and inspiration for photographers who truly want to succeed.
To develop and sustain a thriving commercial photography business in today’s uber competitive market, you’ll need to constantly keep your attention on four distinct areas of your business:
- Your visual approach to your chosen specialty
- Your sales and marketing program
- How you service your current clients
- Your attitude and expectations
While much has changed in our industry, including how you can facilitate each of the areas listed above, what hasn’t changed is the need for you to consistently review each area and put action steps into place that will enable you to develop a business that will thrive.
If you haven’t developed your visual approach to your area of expertise, or you need help with your expectations or you have any other question that you’d like an industry leader with over 30 years of experience in guiding photographers to answer, join us for this ASMP Talk. As you listen to the conversation, you’ll be able to determine which area of your business needs your attention now and you’ll come away with new strategies and inspiration to make the shifts you need.
A robust Q&A will follow the conversation.
Register in advance for this webinar below. After registering, you will receive a confirmation email with details about joining the webinar on October 2nd. The webinar will be recorded and posted in the ASMP Webinar Archives for viewing by members at a later date.
Download The Mix, Selina’s latest article that contains a detailed tutorial on the different sales and marketing options that photographers should consider in order to create a detailed sales and marketing program.
Speaker Bio: Selina Maitreya
The creative impulse manifests in many different ways from the tangible to the transcendent. For Selina Maitreya, creating symbiosis in relationships and empowering the artfulness of the soul are serious personal and professional pursuits.
Widely respected for her innovative presentations and her highly effective individual training sessions, she brings an impressive range of talents to her photo-consulting activities. And with an extensive history in the photographic, advertising, marketing, business, and academic communities, she has earned a reputation as knowledgeable, humble and tenacious.
In addition to lecturing over 100 times by invitation from ASMP, APA, and CAPIC, Selina has been interviewed for articles in The British Journal of Photography, VISION (OOTY INDIA), ADWEEK, PDN, PICTURE, and HOW magazine.
Selina has authored articles that have appeared in numerous industry trade publications and her best selling book, PORTFOLIOS THAT SELL, was published in June 2003, with Oprah Winfrey’s photo editor at O Magazine, Karen Frank, calling it a “must have for any pro photographer”. Selina’s second book, HOW TO SUCCEED IN COMMERCIAL PHOTOGRAPHY, is another bestseller and continues to be sold worldwide.
Featured image: Jessica Lewis