ASMP Dallas Webinar: Marketing with Agency Access – April 23, 2020
Featuring Jennifer Kilberg, Lynn Kyle and Karen D’Silva, hosted by ASMP Dallas Chapter President William Morton.
“No work, now what? A Marketing discussion on how to navigate our new-normal and stay relevant.”
On Thursday April 23rd ASMP Dallas hosted a webinar on marketing with our friends from Agency Access. This program was set up as an extra member benefit for our Dallas chapter.
The talk was focused around how to market yourself, what to work on so you are in the best position when you go back to work, areas of the business to pivot towards, and how to stay relevant. The main questions our chapter members been building marketing materials around lately are the following:
- What should we be working on/updating so we are in the best position possible when we go back to work? (Website updates/layouts, SEO keywords, personal projects)
- What advice would you give about reaching out to clients without sounding tone deaf? How do I show new work and stay relevant?
- What are some examples of ways to pivot my business?
Please visit our COVID-19 Info Hub to see more and follow us on Twitter @ASMP.
Meet Our Speakers:
Jennifer Kilberg, Director of Consulting
The ability to recognize a client’s needs and find a clear path to success is one of the many intangibles that Jennifer Kilberg provides. With eighteen years’ experience in the industry as a buyer and photo editor to name a few, she provides a unique insight and remains a source of inspiration to her loyal (and growing) client base.
Lynn Kyle, Creative Consultant
Lynn brings a unique combination of agency and production experience to Agency Access. She’s intimately familiar with the business end of commercial photography and illustration and has, over the last two decades, worked with high-profile artists as an Art Buyer, Producer and Artist Rep at top firms including Leo Burnett Chicago.
Karen D’Silva, Creative Consultant
Karen D’Silva is one of today’s most influential creatives. She has made a career out of deciphering the commercial photography industry, starting in the stock world as an Editor, Art Director, and finally Creative Director for Photonica. Today, Karen brings her unique talents to Agency Access as a Consultant and lecturer.