ASMP — American Society of Media Photographers

ASMP Strictly Business COVID-19 Webinar: Content Strategies in Uncertain Times – A Focus on Your Photography Business – Video

By April 29, 2020May 8th, 2020COVID-19, Webinar Archives

ASMP Executive Director Tom Kennedy and ASMP Connecticut Affiliate member and Content Strategy Consultant Cameron Sterling discuss content strategy for photography businesses in this disruptive moment.

What has changed and what hasn’t in the current disruptive moment with your business’s content strategy, brand marketing, and your client’s experience of your website? What does this moment make possible that wasn’t possible before? How can you lean into this moment instead of being immobilized or defeated by it?

Every business needs a content strategy to speak with its audience. Many small businesses create a strategy themselves along with other aspects of their business. They often copy other brands without knowing why, or if, it will work for their brand and audience.

Are you inviting your customers into your brand’s story? Is your offer aligned with their needs and compelling them to act? Are you reducing your buyer’s risk with your content strategy? What does this mean and why is this important to your audience? Cameron dive into effective ways to use visual, written, and design strategies to shape your brand and grow your business.

Photography businesses without a clear and compelling message are easily seen as a commodity, too risky to work with, or of misunderstood value. Better understand how to use visuals, words, and an overall content strategy to help your ideal clients quickly see that you are the best choice to solve their problem. A Q&A session follows the presentation.

Please visit our COVID-19 Info Hub to see more and follow us on Twitter @ASMP.

Meet Guest Speaker Cameron Sterling

©Allegra Anderson

Cameron Sterling is an art and content strategy consultant with a virtual process for professional photographers, creatives, and small businesses.

Cameron has worked with photographers of all levels, as well as businesses who use photography, for over 20 years. Clients include ASMP members, Wonderful Machine members, Richard Avedon, Hiro, Adobe Stock, Tiffany & Co., Harper’s Bazaar, and SKI / Skiing magazines.
Cameron earned a commercial photography BA at Brooks Institute of Photography in ‘04, a history BA from Kenyon College in ‘98, and studied advertising at the School of Visual Arts.

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