Instagram to ‘Double Down’ on Video in 2022, Prioritize Reels and Creators

by | Dec 30, 2021 | Strictly Business Blog, Technology

Cross-posted from

[by Anete Lusina]

Instagram head Adam Mosseri has revealed that the social media platform will put an even bigger focus on its video features, such as Reels, in 2022. There will also be a focus on improving the app’s messaging service, monetized content creator tools, and transparency.

Instagram’s Move Away from Photos in 2021

2021 marked a pivotal shift in Instagram’s evolution after it was revealed the popular social media platform will move away from being a photography platform — Mosseri made waves in July when he stated that Instagram was “no longer a photo-sharing app.”

Instead, Instagram began to embrace video features and started exploring different business tools for influencers and brands, such as paid creator subscriptionslink stickers available to everyone, influencer affiliate shops, and more.

Instagram’s Focus Moving Into 2022

In a new video published to Twitter, Mosseri discussed the direction Instagram aims to take in the new year, noting that much of 2021 was already spent focusing on the app’s video formats and features, and on giving users more control over the content they consume and over the interactions with other users. For example, Instagram launched its “Sensitive Content Control” feature and allowed users to disable likes on posts to enhance the experience on the app.

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