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Pricing & Negotiating: Headshots, Stills and Video

By Current NewsNo Comments

Cross-posted from aPhotoEditor [by Craig Oppenheimer, Wonderful Machine] Concept: Corporate headshots of 50 employees Licensing: Unlimited use of all content captured in perpetuity Photographer: Portraiture specialist Agency: Large, based in the Northeast Client: Pharmaceutical company Here is the estimate: Creative/Licensing Fees: At first, the project seemed rather straightforward. The request was to capture about 50 employee headshots against a solid background on one shoot day. While 50 people would be a lot to cram into one day, the client was in charge…

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Screenshot of article posted at aPhotoEditor

Pricing & Negotiating: Still Life Images for a Home Goods Brand

By Current NewsNo Comments

Cross-posted from aPhotoEditor [by Julia Hanley, Wonderful Machine] Concept: Still life images of a consumer product Location: A studio in a major market Licensing: Out-of-Home, Print Advertising, and Web Advertising use of up to five hero images and ten insert images in perpetuity Photographer: Still life specialist Client: A large US-based home goods brand Here is the estimate: Read more

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screenshot of pricing article posted on aPhotoEditor

Pricing & Negotiating: Vehicle Owner Portraits for Automotive Brand

By Current NewsNo Comments

Cross-posted from aPhotoEditor [by Craig Oppenheimer from Wonderful Machine] Concept: Portraits of multiple vehicle owners, as well as images of the vehicles by themselves, each in unique locations. Licensing: Unlimited use of all images captured in perpetuity. Photographer: Portrait and lifestyle specialist Agency: Medium in size, based in the Northeast Client: Large automotive brand Here are the estimates: Read More

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Pricing & Negotiating: Licensing Extension

By Strictly Business BlogNo Comments

Cross-posted from Wonderful Machine [by Jess Dudley] I wanted to take this opportunity to make the case, yet again, for limiting licensing. As many of you have surely experienced, clients are increasingly expecting unlimited use, by default, regardless of the intended use. Nevertheless, it is important to press against that default request whenever you face it. A lot of times, you’ll get the canned, CYA response – “it’s going to end up in a lawless, Wild West of…

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