We are celebrating ASMP’s 75th anniversary and hosting another amazing conference focusing on the business of photography for all professional photographers and students.

We’ll kick off Thursday with UNC Photographer Johnny Andrews and follow Friday with a high value, day-long event with amazing photographers Jenna Close and Selina Maitreya. The engaging, visual class will give you effective marketing help to grow your business and professional, real-world advice on pricing, contracts and negotiations.

Saturday, Selina will review portfolios will have the opportunity to work directly with Selina for two hours each in a mentoring session.


Graciously sponsored by:

McNair Institute for Entrepreneurism and Free Enterprise
at the University of South Carolina

USC School of Journalism & Mass Communications



Social – Meet Your Presenters

Location: Room 318

THURSDAY from 6PM – 7:30PM

Johnny Andrews

There is amazing value in self-assigned personal projects. Andrews will share his experience and illustrate how important they are for every visual creative, whether a daily assignment newspaper photographer or a freelancer juggling myriad things to maintain your business. These personal projects not only feed the soul, but they can also feed the wallet. Either way, every visual creative owes it to themselves to create fulfilling work.

Presenter:  UNC Photographer Johnny Andrews

Location: Room 106

FRIDAY from 9AM – 10AM



FRIDAY from 10AM – 12:30AM

Steps to Success

Presenter: Visual marketing consultant, author and international lecturer, Selina Maitreya

This engaging visual program clearly explains consistent steps of very successful photographers and how you, too, can use effective marketing to grow your business and meet creative, financial and professional goals.

Through specific case studies, you will learn the actionable sales and marketing tools that make impact and the results they drive.

Attendees will leave with details on how each marketing tool supports an overall program and where photographers need to put their own time and finances to build a successful business. Following the presentation, you’ll have ample opportunity in an interactive session to ask Selina questions about your situation or the business of photography in general.

Location: Room 318

FRIDAY from 12:30PM – 2PM


For all registered attendees.

Location: Room 318

FRIDAY from 2PM – 4:30PM

Licensing, Pricing & Professional Business Practices

Presenter: Past ASMP Chair and director of photography at Buck The Cubicle, Jenna Close

Jenna Close Jenna will share examples of her work in photography and motion and discuss the relevant challenges with real-world solutions to:

– Pricing
– Licensing
– Negotiations
– Contracts

Jenna also will discuss copyright, giving a brief history of how it came to exist, the positive and negative aspects of the copyright system today, and the current initiative to create a more reasonable system for pursuing infringements, also known as THE CASE ACT. The project rate pricing system will be discussed and attendees will walk away from the program with a roadmap for better business practices as well as resources to further their success as a small business owner.

End of Day Q&A With Jenna and Selina There will be a one hour Q&A with both Jenna and Selina, and attendees will have the opportunity to ask the presenters any questions that still remain.

Location: Room 318


One-on-One Consultations with Selina Maitreya

Selina will be staying in town for an extra day to provide consultations for photographers who would like to work with her to create a plan for success for their business. Consultations will be held at SJMC room 223 and will last for two hours. Selina will record the entire consultation and supply you with an audio file upon completion.

Selina will speak with you prior to the consultation to determine your goals and expectations of the consultation.

During the consultation Selina will discuss your creative and financial goals and then review your visual content as well as all of the marketing tools you are now using to promote your business and generate new clients.

She will make cogent suggestions then and there regarding your visual content, and marketing efforts needed in order for you to reach your goals.

If there are any specific questions you have regarding your business whether it be employee issues, pricing or talent development, she will answer them during the consult.

As a courtesy Selina’s normal fee of $600 is discounted for this one day only, the consult will be priced at $400 for all photographers booking an apt. Fees are payable directly to Selina through Venmo, Paypal and personal or business checks.

Contact Selina to book your apt:

Location: Room 223



When: February 20 & 21, 2020
Saturday Feb 22: special consultations

School of Journalism & Mass Communications
Univ. of South Carolina
800 Sumter St.
Columbia, SC

Students with Valid ID: $10
ASMP & EBF Members: $50
Guests: $100
1-0n-1 Consult with Selina: $400

Online Registration Ends:
February 19, 2020

Everyone MUST register

Lunch Friday will be provided to all who have registered.

More About Your Presenters

Johnny Andrews

Johnny Andrews is a photographer and videographer for the University of North Carolina at Chapel Hill. He returned to his alma mater after nearly two decades as a staff photojournalist for several newspapers including The Seattle Times, the St. Louis Post-Dispatch, The (Raleigh) News & Observer and the South Florida Sun-Sentinel. He prides himself on making a personal connection with whomever he meets and enjoys the conversations just as much as making the actual image. Andrews also worked for several years as a photo editor for Microsoft while continuing to pursue personal projects. He is a strong proponent of finding what you’re passionate about and channeling that energy into your work. The Atlanta native has had his photo and video work recognized with numerous awards including a Racial Justice Fellowship from the University of Southern California’s Annenberg Institute for Justice and Journalism.

Selina Maitreya

The creative impulse manifests in many ways from the tangible to the transcendent. For Selina Maitreya, creating symbiosis in relationships and empowering the artfulness of the soul are serious personal and professional pursuits. Widely respected for her innovative presentations and her highly effective individual training sessions, she brings an impressive range of talents to her photo- consulting activities. And, with an extensive history in the photographic, advertising, marketing, business and academic communities, she has earned a reputation as knowledgeable, humble and tenacious.

In addition to lecturing over 100 times by invitation from ASMP, APA and CAPIC,Selina has been interviewed for articles in,The British Journal of Photography, VISION (OOTY INDIA) ADWEEK, PDN, PICTURE, and HOW magazine. Selina has authored articles that have appeared in numerous industry trades publications and her best selling book, PORTFOLIOS THAT SELL was published in June 2003, with Oprah Winfrey’s photo editor at O Magazine, Karen Frank calling it a “must have for any pro photographer.”

Selina’s second book, HOW TO SUCCEED IN COMMERCIAL PHOTOGRAPHY is another best seller and continues to be sold world wide.

Selina bio pic

Jenna Close

Jenna Close is an award-winning commercial photographer and filmmaker from San Diego, California. As the Director of Photography at Buck the Cubicle, ( her work focuses on contemporary conceptual storytelling for trailblazing humans and purpose driven brands. Buck the Cubicle has created branded, visual content for: NBC, Swarovski, Sunpower, The Sierra Club, and Rotary International. Jenna and her work have been featured in the 2018 PDN Photo Annual, National Geographic Short Film Festival, and the Discovery Channel. Jenna is also the Past-Chair of the National Board of ASMP. As the youngest female Chair in the history of the organization, she has spoken across the country for ASMP and WPPI, and recently testified before Congress in support of The CASE Act. In her spare time she enjoys surfing, playing cornhole and backpacking solo, around the world.

Venue & directions

University of South Carolina
School of Journalism & Mass Communications

800 Sumter Street
Columbia, SC

Thank you to our sponsors!