Session 2: Saturday, Power to the Photographer!
Description: Information is power! In honor of ASMP’S 75th anniversary and focus on Strictly Business, two of the photo industry’s power women have come together to educate and inspire our photo community. Past ASMP Chair and director of photography at Buck The Cubicle, Jenna Close, and veteran visual marketing consultant, author and international lecturer, Selina Maitreya, will provide us with a high value, daylong event that is as informational as it is inspirational.
Selina: Steps to Success 10 AM – 12:30 PM
Selina clearly instructs photographers and provides us with specific sales and marketing steps to take in order to develop a successful business. Attendees will participate in a 2 hour keynote driven visual program that clearly explains the consistent steps taken by photographers who’ve been very successful in marketing their work and growing a business that meets their creative, financial and professional goals. Through the two case studies shown, the audience is able to see the actual sales and marketing tools, and the results each photographer has achieved. Those attending will learn how each marketing tool supports the total program and will be able to see where they need to put their own time, attention and finances in order to build a business that will succeed for them!
An active question and answer session follows and attendees are able to ask Selina any question about their business or the business of photography in general. Jenna’s company, Buck The Cubicle, has recently started on the steps covered in the program and will offer real life recent experience to the group.
12:50 – 1:50 PM Lunch included
We’ll have a variety of ready-made box lunches available on site including sandwiches, wraps or salads that will come with assorted drinks, chips and a cookie. There will be gluten-free options. This is included in your ticket price.
Jenna: Licensing, Pricing & Professional Business Practices 2:00-4:00 PM
Jenna teaches us all we need to know about licensing , assignment pricing and image registration. The daylong program is appropriate for all types of commercial photography and is beneficial for photographers at any level of professional experience. Jenna will share examples from her own work in photography and motion to discuss the challenges, and offer real world solutions in regards to :
- Licensing
- Pricing
- Negotiations
- Contracts
The project rate pricing system will be discussed and attendees will walk away from the program with a roadmap for better business practices as well as resources to further their success as a small business owner. Jenna will also discuss copyright, giving a brief history of how it came to exist, the positive and negative aspects of the copyright system today, and the current initiative to create a more reasonable system for pursuing infringements, also known as The CASE Act. * Selina was trained in1979 by Edith Leonian past president of SPAR who was one of the original creators of the 1978 copyright act and Selina has been actively educating clients on registration, pricing and licensing for the last 30 years, she will join the conversation as appropriate.
End of day Q&A with Jenna and Selina 4:00 – 5:00 PM
There will be a one hour Q&A with both Jenna and Selina, and attendees will have the opportunity to ask the presenters questions that still remain.
Giveaways & Wrap up 5:00 – 5:30 PM
Location: Rocky Mountain School of Art & Design MH Auditorium
