In honor of ASMP’S 75th anniversary, Colorado is hosting a Strictly Business 2020 event! Two of the photo industry’s power women have come together to educate and inspire you. Past ASMP Chair and director of photography at Buck The Cubicle, Jenna Close, and veteran visual marketing consultant, author and international lecturer, Selina Maitreya.

We kick off this incredible weekend with a Member’s Only Happy Hour reception for our two guest speakers. Saturday is a power-packed program starting with top sales and marketing steps to develop a successful business. Then the afternoon brings us licensing, pricing and professional business practices! On Sunday, take advantage of this unique opportunity to have your portfolio reviewed with these on-site industry experts! Plus, in the afternoon, Selina is offering two-hour business planning consultations to get you back on track for success. Be sure to register early for this exclusive weekend event.


Session 1:  Friday, Evening Kick-Off

Description: Join ASMP Colorado as we celebrate ASMP’s 75th anniversary with Strictly Business 2020. We kick off this amazing weekend with a Member’s Only Happy Hour reception for our two guest speakers, Jenna Close and Selina Maitreya. We’ll watch Buck The Cubicle’s 6+ video shorts about people who are passionate about odd jobs or hobbies, discuss the upcoming weekend, network and enjoy light hors d’oeuvres, wine and giveaways.

ASMP Members Only, included in your ticket cost
5:30 PM – Registration & Networking
6:30 PM – Introduction to ASMP Colorado, our sponsors, RMCAD and our two guest speakers

Location: Rocky Mountain College of Art & Design Epic Building

Session 2:  Saturday, Power to the Photographer!

Description: Information is power! In honor of ASMP’S 75th anniversary and focus on Strictly Business, two of the photo industry’s power women have come together to educate and inspire our photo community. Past ASMP Chair and director of photography at Buck The Cubicle, Jenna Close, and veteran visual marketing consultant, author and international lecturer, Selina Maitreya, will provide us with a high value, daylong event that is as informational as it is inspirational.

Selina:  Steps to Success  10 AM – 12:30 PM

Selina clearly instructs photographers and provides us with specific sales and marketing steps to take in order to develop a successful business. Attendees will participate in a 2 hour keynote driven visual program that clearly explains the consistent steps taken by photographers who’ve been very successful in marketing their work and growing a business that meets their creative, financial and professional goals. Through the two case studies shown, the audience is able to see the actual sales and marketing tools, and the results each photographer has achieved. Those attending will learn how each marketing tool supports the total program and will be able to see where they need to put their own time, attention and finances in order to build a business that will succeed for them!

An active question and answer session follows and attendees are able to ask Selina any question about their business or the business of photography in general. Jenna’s company, Buck The Cubicle, has recently started on the steps covered in the program and will offer real life recent experience to the group.  


12:50 – 1:50 PM   Lunch included

We’ll have a variety of ready-made box lunches available on site including sandwiches, wraps or salads that will come with assorted drinks, chips and a cookie. There will be gluten-free options. This is included in your ticket price.


Jenna:  Licensing, Pricing & Professional Business Practices  2:00-4:00 PM

Jenna teaches us all we need to know about licensing , assignment pricing and image registration. The daylong program is appropriate for all types of commercial photography and is beneficial for photographers at any level of professional experience. Jenna will share examples from her own work in photography and motion to discuss the challenges, and offer real world solutions in regards to :

  • Licensing
  • Pricing
  • Negotiations
  • Contracts

The project rate pricing system will be discussed and attendees will walk away from the program with a roadmap for better business practices as well as resources to further their success as a small business owner. Jenna will also discuss copyright, giving a brief history of how it came to exist, the positive and negative aspects of the copyright system today, and the current initiative to create a more reasonable system for pursuing infringements, also known as The CASE Act. * Selina was trained in1979 by Edith Leonian past president of SPAR who was one of the original creators of the 1978 copyright act and Selina has been actively educating clients on registration, pricing and licensing for the last 30 years, she will join the conversation as appropriate.

End of day Q&A with Jenna and Selina  4:00 – 5:00 PM

There will be a one hour Q&A with both Jenna and Selina, and attendees will have the opportunity to ask the presenters questions that still remain.

Giveaways & Wrap up  5:00 – 5:30 PM

Location: Rocky Mountain School of Art & Design MH Auditorium

Session 3:  Sunday, Portfolio Reviews & 1:1 Consultations with Jenna Close & Selina Maitreya

Description: Bring your best collection of polished work in print or digital form for an honest and thorough critique from some of the best in the industry, Jenna Close and Selina Maitreya. This event is an opportunity for photographers to receive valuable feedback on their work. It’s also a chance to refresh your portfolio and evaluate your goals. Be sure to arrive 15 minutes before your scheduled portfolio review to ensure your full 25 minutes and to keep everyone on schedule.

Jenna & Selina Portfolio Reviews
10:05 – 10:30 AM
10:35 – 11:00 AM
11:05 – 11:30 AM
11:35 – Noon

Jenna’s afternoon Portfolio Reviews
12:05 – 12:30 PM
12:35 – 1:00 PM
1:05 – 1:30 PM
1:35 – 2:00 PM

1 on 1 Business Success Planning Consultations with Selina 

As a courtesy Selina’s normal fee of $600 is discounted for this one day only. The consultation will be priced at $400 for all photographers booking an appointment. Fees are payable to Selina through Venmo, PayPal or by check. Contact Selina to book your appointment:

12:30 – 2:30 PM
2:30 – 4:30 PM
4:30 – 6:30 PM

Location: Rocky Mountain School of Art & Design Texas Building


When: February 28, 29 & March 1, 2020

Where: RMCAD, Lakewood, CO

Number of sessions: 3 over three days

Saturday Presentation

  • RMCAD students $10

  • ASMP Members $50

  • Non-members $100

  • Student Non Members (includes 2020 membership) $50

  • ASMP Board / Volunteers $0

Sunday Portfolio Reviews

  • Non-members $100

  • Members $75

Deadline to register: February 29, 2020



Selina Maitreya

The creative impulse manifests in many ways from the tangible to the transcendent. For Selina Maitreya, creating symbiosis in relationships and empowering the artfulness of the soul are serious personal and professional pursuits. 

Widely respected for her innovative presentations and her highly effective individual training sessions, she brings an impressive range of talents to her photo-consulting activities. And with an extensive history in the photographic, advertising, marketing, business and academic communities, she has earned a reputation as knowledgeable, humble and tenacious.

In addition to lecturing over 100 times by invitation from ASMP, APA and CAPIC, Selina has been interviewed for articles in The British Journal of Photography, VISION (OOTY INDIA) ADWEEK, PDN, PICTURE, and HOW magazine. 

Selina has authored articles that have appeared in numerous industry trades publications and her best selling book, PORTFOLIOS THAT SELL, was published in June 2003, with Oprah Winfrey’s photo editor at O Magazine, Karen Frank, calling it a “must have for any pro photographer”. 

Selina’s second book, HOW TO SUCCEED IN COMMERCIAL PHOTOGRAPHY is another best seller and continues to be sold world wide.

Selina bio pic

Jenna Close

Jenna Close is the Director of Photography at Buck the Cubicle. She is a photographer and filmmaker who specializes in telling authentic stories of trailblazing humans and purpose-driven brands. Sustainability, innovation and human kindness are themes that are at the forefront of her work. Clients include Palomar Health, The Sierra Club, Photon Magazine, NBC San Diego, SolarWorld, Array Technologies and the Cincinnati Zoo. For work examples, please visit

Specialties: storytelling, digital capture, filmmaking, photoshop compositry, color correction, location lighting, studio lighting, communication, portraiture, creative thinking, problem solving, aerial photography, and videography.

Jenna Close portrait

Venue & directions

1600 Pierce St
Lakewood, CO 80214
(303) 753-6046


Thank you to our sponsors!