ASMP — American Society of Media Photographers

Writing Treatments and Managing Ad Clients’ Expectations: Adrian Mueller and Winnie Au’s PHOTOPLUS Talk

By November 11, 2019 Strictly Business Blog

Screenshot of article posted on PDNPulseCross-posted from PDN.  [By David Walker]  “The creative call makes or breaks your chance of landing a job,” Mueller said, explaining that clients want to know which photographer “is on the same page with the client about the purpose and idea for execution.” Even if you’re the long-shot third photographer invited to participate in a triple bid, Mueller said, “if you nail it [the creative call] you can move to the top in 20 minutes.”

Writing Treatments and Managing Ad Clients’ Expectations: Adrian Mueller and Winnie Au’s PHOTOPLUS Talk

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