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ASMP — American Society of Media Photographers

This Week Gail Mooney Shares Her Insights on Expanding Into Video

By June 8, 2009May 26th, 2016Strictly Business Blog

Video is a medium ideal for collaboration.

There’s a lot of talk these days about partnerships and collaboration. Basically building teams to better serve your client and your business.  Video production has historically been a collaborative effort because of the many facets of the craft – pre-production, shooting, sound, post production (editing) output etc.

With that said, at the same time, technology has made it possible and affordable to create motion projects working individually. But when the budget is there to work and collaborate with others – the end result can rise to another level with everyone bringing their expertise to perspective areas of the process.

When I added video to my skill set 10 years ago, I made a conscious decision to take on the role of a producer. I knew that I wanted to be more than just one cog in the wheel.  As a producer I maintain ownership of the piece.  I can shoot and edit as well and more often than not, I do.  But I can also outsource various functions of the project to shooters, sound people, animators and editors.  As my business grows, I’m in a position that allows me to take on more projects as well as more complex projects. It also provides me with an income stream on all facets of a job.

Many times, I don’t have the time to travel and shoot all the interviews required for a project so I need to rely on other camera people.  Or I have a job that requires some particular sound needs with many microphones needed, such as filming a discussion where maybe twenty people around a table need to be mic’d and mixed.  These are times when I choose to collaborate and ultimately I am able to serve my clients better.

I like to edit my projects – at the very least I like to get the “rough cut” down before I hand it off to the professional editor.  It not only gives a clear idea of the message to the editor – but there is no better way to learn how to shoot video – than to edit your own work.