Cross-posted from fastcompany.com[by Lilly Smith]
Sustainability isn’t just measured in pounds, emissions, and material sourcing. It’s also measured in bytes.
Amsterdam-based design studio Formafantasma, whose work focuses on sustainable design, has a newly redesigned website that’s better for the environment. The site looks about as plain as you can get: It has lots of white space, few images, and only two typefaces: Arial and Times New Roman, in standard blue and black that harkens back to the early days of the web.
You probably haven’t thought about whether some websites can be more sustainable than others, but in fact, web design choices can affect how much energy the site uses. In this case, the Formafantasma team made visual choices that had a direct effect on the site’s sustainability. They didn’t just choose Times New Roman and Arial because they liked them, but because they’re standard default typefaces—and therefore, the most sustainable typefaces on the web.