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ASMP — American Society of Media Photographers

The Hat Trick

By May 12, 2009May 26th, 2016Strictly Business Blog

When you get overwhelmed with marketing and/or business things and you don’t know where to begin because there is so much to do, try this:

  1. Make a list of tasks you want/need to accomplish–these should be very specific like “pay outstanding A/P” or “research 10 new potential targets” or “shoot something for myself”
  2. Print the list (or if you have handwritten it, skip this step)
  3. Cut the page(s) so that you have 1 task per bit of paper
  4. Put the bits of paper into a hat
  5. Pull out one piece of paper whenever you feel stuck and do that one thing–here is the only hard rule: you must commit to do whatever it is you pull out–no pulling a task and saying “nah, not that;” just do whatever is on that slip of paper
  6. When you finish whatever the task is, give yourself a little goodie for getting something done–go have a nice lunch or play a video game (for a limited time) or something similar–a little celebration for doing something.

I suggest doing 1-4 BEFORE you get totally overwhelmed. You know the things you have to do over and over and most of your tasks will be these things. Pre-load that hat! That way, when you are feeling overwhelmed, you won’t have to do anything more to prepare than to reach into that hat.