Social Media For The Impatient

by | Feb 17, 2015 | Strictly Business Blog

Social media offers business owners many paths to success. Photographers use social media for research, developing relationships, establishing expertise and customer service. Some people don’t have the patience for long-term business development that’s required with most social media strategies.

If you can’t wait for them to come to you, go to them. Select ten companies you want to see your work. Next, define the roles of the people you need to know at these companies. Head over to LinkedIn and input the name of the company you want as a client. For example, Tesla Motors. Then review the list for the person with the title you need to know, such as marketing director.

LinkedIn will share if you know someone in common. If there is no connection, take note of other people within the company that you may know or have a common connection. A referral from this person may be all you need.

The next steps may seem a little creepy, but they are necessary to develop quicker relationships. Google your prospect and find out as much as you can about them. Research other social media and groups they participate in and follow them. I would recommend holding off on Facebook until you establish trust. Twitter or Instagram are good secondary social media to follow people you don’t know well.

I like to support prospects by sharing their content. Like any relationship, you need to gauge when it is appropriate to ask questions about showing your work. Some people are easy to connect with and others need time. Keep a least five prospects on your radar. When one turns into a new client or dead-end, add a new one to your focus list.

I would recommend you don’t fully abandon prospects who seem like immediate poor connections. You don’t want to develop a bad reputation. Give them breathing room and keep in touch.

Rosh Sillars is a photographer and marketing consultant based in Detroit Michigan. 

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