I use technology wherever possible to help me be more efficient, accurate and responsive. Case in point – the contact form on my website. Looks like a couple of simple data fields, but under the hood it’s linked directly into my CRM (Customer Relationship Management) system.
As soon as the submit button is hit, a personalized email is sent automatically thanking the person for their interest in working with Photography by Depuhl, at the same time all data is entered into my cloud based CRM database, which emails me, letting me know that someone just contacted me via my website. This lets me get as close to the moment of relevance in a search as I know how to get. My clients love it.