Cross-posted from aPhotoEditor [by Amy V. Cooper] “Sourcebooks, Photography Directories, Listings… What are the differences between them, and which one will give me the highest return on investment? You asked, so I did the research.
I interviewed dozens of photographers and directory agents and conclude that there are no best or worst. Your genre of photography, location, target market, how you prefer to interact, and of course your marketing budget will collectively determine which one (or more) of these resources is right for you. This review will help you decide which resources are best for your business.”