I am taking that one step further. I have been slowly building a body of personal work in hopes that, in the future, it will be the only work I show. Why? I want to move in the direction of securing the work that I want to do…. not what I currently get hired to do to pay my bills. I know I can’t be the minority here. We all want the dream jobs.
I view the ‘landing a client process’ a bit like dating. No matter who approaches whom, one of us is obviously interested. So we begin. Since there are many clients I am interested in, I have several different websites. I point my potential clients to the site that best meets their needs and is relevant to their industry. Once I get some feedback on the site or land the job, I will point them to my ‘new site’ which is actually my ‘business portfolio’ that is continuing to evolve. I think of it like dessert for the client I am wining and dining.
This website currently shows only a small percentage of work that I get hired to do. In time, it is my intention to populate this site entirely with the imagery that speaks to me… personally.
I haven’t got my business portfolio filled entirely with personal work as of yet. It is a process. But I am confident that once I do, it will pay off. My business will follow this evolution and after a few dates…. well… that’s kind of personal.