While presenting her program, “I Need to Jumpstart My Business,” during a recent visit to our chapter, Judy Herrmann emphasized the importance of developing deeper relationships in one’s approach to business development. More than ever, it’s critical to form alliances and collaborations that will expand opportunities you may have never had before. It can also open doors to your partners’ networks and make your creative vision available to potential clients who would have not known of you otherwise.
For those of us who were taught to bootstrap our success and to never ask for help, collaborations are a difficult practice to embrace. The image of the lone cowboy may have a glimmer of romance to it, but it’s no model for a successful business today.