ASMP — American Society of Media Photographers

It’s The Idea

By May 14, 2009 May 26th, 2016 Strictly Business Blog

I’m often asked by people “What kind of video camera should I buy?” I must confess that question drives me crazy. It’s kind of like someone asking me what kind of car they should buy. But at least with cars – the end result is pretty much the same – you need something to get you from here to there.

I think in this time of fast moving technology with even 10 year olds uploading videos to You Tube that they’ve created that we’ve all started to believe that if we just buy a camera – we too can be videographers. It’s “just” that easy.

But what we seem to be forgetting is – what are we trying to visually communicate? That message or idea is EVERYTHING. I think we’ve all seen enough big budget films that are flops because they’ve lacked a story.

I’ve always been a means to an end type person. I first think about what I’m interested in and what I want to communicate and share with others. Then I concentrate on what “tools” will get me there.

No matter how technologically advanced we are – we all need to remember – why did we shoot this video to begin with? What is it we are trying to say? Seems sublimely simple? It is – but without something to say – you will likely end up with nothing more than a lot of “packaging and fizz.”