Anyone who’s ever been on either side of that line knows it’s a lie. It’s never really ME, it’s always really YOU, right?
Colleen Wainwright, aka The Communicatrix, has identified one arena where this hackneyed saw actually becomes the truth: marketing communications. A former actress, copywriter and designer, Colleen has worked in pretty much every aspect of communications. She now focuses on helping solo- and duo-preneurs define or refine their communications strategy.
For years, we’ve been told that marketing is all about telling the world how great we are, but Colleen points out that people – even people who are looking to buy the services you sell – well, to put it bluntly, they’re just not that into you. What they’re really interested in, what really gets their attention is…you guessed it…themselves!
Colleen’s developed a formula for marketing communications that puts the emphasis squarely where it belongs. And, honey, it’s not YOU, the provider, it’s ME, the buyer. Best of all, she’s giving it away for free along with a bunch of other great advice in this video seminar. Just scroll down to the bottom of the page at:
I highly recommend watching the whole thing but if you just can’t wait to learn the secret formula, you can skip to the 5 min 33 second mark and hit play.