Chris Anderson’s new book is a provocative look at the growing economy of free. I know many of you may roll your eyes at the thought that “free” is our new competition, but do not judge this book by it’s title. Anderson provides a careful investigation outlining the history and future of this economic driver, and in so doing, removed my fear and replaced it with new ideas for my business.
Like most photographers, it has become increasingly difficult for me to maintain profitable fees let alone institute increases, so when I read, “Products that can become commoditized and cheap tend to do so, and companies seeking profits move upstream in search of new scarcities,” I realized this book has a message for photographers. I kept reading and my copy is now dog-eared and underlined.