Your opinion can cost you money. The colors you choose for your Web site, the words you use, and the images you select all pay a role in the success of your site. It is important to use good data to help you construct a Web site that attracts and retains your target market.
One of the most common methods of creating and tracking data is to install Google Analytics. Use Analytics to follow traffic sources to and bounce rates from your Web site. If you have not yet installed this, you are doing yourself a disservice.
There are additional services available on the Web that may answer questions you have not even thought to ask, such as:
How are your competitors doing? You can find the answer at www.compete.com.
What are the demographics of the people visiting your Web site? Are you attracting your target market? www.quantcast.com can help answer these questions.
If you are interested in one of the most current Internet analytic applications that offers a rich user interface and real-time data, you can sign up as a beta tester for www.woopra.com.
Be careful; don’t overwhelm yourself with useless data. Ask yourself questions first, then use the best tools available to gather quality data to help you make good decisions.