The belief that social media is a waste of time is one of the biggest objections I hear when talking to people about the subject.
Social media is a communication platform. A cell-phone is also a communication tool. I can assure you my teenager doesn’t use it very efficiently, but this doesn’t diminish the fact that it’s an important part of my business.
Social media Web sites are the training wheels for how we will be doing business in the future. Corporations are employing and implementing collaborative business models to support creativity, efficiency and improve their bottom line. Social media platforms are the foundation of these new models. Photographers will need to know how to plug in.
As mass media continues to decline, word of mouth and referrals become more important to business. Social media offers the tools for a photographer to establish themselves as expert to a larger audience.
Social media networking allows photographers the ability to communicate effectively and develop deeper relationships with current clients. Even more impressive is the ability to earn new prospects, evangelists and clients well beyond the borders of your local community.
Who doesn’t have time for that?