I enjoy discovering helpful pieces to the social media puzzle. There are many tools online that help us do a better job to communicate with our target audience. Some of the tools are within social media platforms you already know. Below are a few helpful tools that are right under your nose, and can help you become more effective with social media.
Are people actually reading your Tweets? How engaged is your community with the Tweets you share. Twitter has greatly improved their statistics and analytics reporting over recent years. It’s worth your time to check them out.
Go back and review the success of your Tweets. Look under your tweet and you will see three vertical lines. They represent your statistics; click to see how your tweet is doing.
For a deeper dive into how your account is doing, click on your profile icon at the top of your page, and select Analytics. There, you will see which Tweets are doing best, your top followers, and the Twitter cards from your website that are earning traffic.
We know this old-school video platform has helpful analytics. However, my favorite tool of the moment is their version of Cards. YouTube Cards offer the opportunity to engage the viewer while they watch the video. A Card may contain a promotion for another channel, a link to your website, or a request for a viewer donation.
For many photographers their Facebook page is all about business. Facebook has a new tool that gives Page owners the opportunity to display a call-to-action at the top of their Page. There are many options such as Contact Us, Call Now, Sign Up, or Watch A Video.
Consider creating a portfolio video specifically for your Facebook audience, or develop your email list using the helpful Sign Up button.
Shiny new objects pop up every day in the social media world. Fortunately, you don’t need to go far to find new functionality that helps you improve your social media experience. Take a look at the new WordPress plugins, review the many new LinkedIn upgrades, and check out the newest ways that you can communicate with your audience on Pinterest.
Go exploring in your own social media back yard!