When we hear the word “portfolio” most of us immediately think of our “book” or the body of images that we use to market ourselves as photographers. But the portfolio I’m talking about is the collection of skills and services that you market to your clients.
Most of us don’t like to think about this but skills have a life cycle of usefulness and to retain value, we must constantly renew and update the skills that we’ve mastered. We also have to recognize that only those clients whose needs match our skills are going to be willing to pay a fair level of compensation for the services we offer.
The rapid changes that have hit our industry have left many of us feeling like the rug’s been pulled out from under us. Answering the most basic questions – What am I good at? What skills do I currently have? How can I build upon those skills to increase my value? Who needs what I want to do? – is a great place to start building (or rebuilding) your vision for your career.