ASMP — American Society of Media Photographers

Didn’t Get the Job? Say Thanks!

By June 19, 2009May 26th, 2016Strictly Business Blog

Want to be remembered by the potential client with whom you’ve just had an unsuccessful negotiation?  Take the time to send a “Thank You” card.  That’s right, a snail-mail Thank You card.  Create a one off, nice looking card on your color printer on nice paper, and hand write a note, something like, “Thank you for the opportunity to provide an estimate for your upcoming project.  Although we couldn’t work together this time, please keep me in mind for future projects.  I am confident that together we would create compelling photographs that show off the best that [insert company name here] has to offer.”

These days, very few photographers take the time to use the US Postal System, instead opting for the more impersonal, faster-to-send, email message.  This sort of tasteful, snail-mail contact after a  failed negotiation will differentiate you from your competitors and provide another opportunity to show your work to the client.  I’ve done this for years and it works; I’ve been contacted for subsequent job estimates and was awarded the work.  Good luck!