For those of you who know me, you probably know that Charlie Rose is my favorite show on TV. As a curious person, I find the guests on the Charlie Rose show peak my interest even if I know nothing about the subject or topic. The number of books I have read based on the CR Interviews, actually fill a library.
Recently a series of interviews involved two interesting people, the first was Chris Anderson, Editor-in-Chief of Wired magazine , author of the article Free! Why $0.00 Is the Future of Business and the book, Free, The Future of a Radical Price. It is an interesting perspective on the “economics of abundance” and the FREE concept, go here to watch the interview – it’s free!
The second interview was with Jason Kilar, CEO of Hulu.com. Mister Kiler explains better than anyone, the Premise of FREE economics as well as what it really means to media companies and to the consumer. He uses real world examples like the New York Times as well as Hulu.com. Mister Kiler also give prime examples of how new media and social media companies may monetize themselves using the FREE and FREEMIUM models. This interview is online here.
As a creative services business owner, not everything they advocate will apply to my business, but I think Mr. Kilar and Mr. Anderson lay out a series of models that our clients will be using to make money, from FREE.