ASMP Canon Business Series: Pitching By Design

by | Oct 1, 2020 | Canon Business Series, Strictly Business Blog

Through more than a decade of representing photographers, Jenna Teeson has learned there is more to the pitch than just the numbers. She will discuss how preparation, the package and the presentation can be the difference between landing a dream project and getting ghosted by an art producer.

Creative Director Brian Bergeron will show you the difference between a well-designed and effective bid treatment that encourage engagement and builds trust, and one that falls flat.

Curious how to have the dreaded budget conversation gracefully? How about how to nail the creative call?

Join us on Oct. 21 to learn how to navigate the entire bidding process in a way that sets you apart from the competition while staying true to who you are as an artist. Come with questions! This presentation will include a 30-minute Q&A.

Meet the Speakers

Brian Bergeron 

Brian Bergeron is the design principal at b-havior, providing creative direction, graphic design and photo art direction for established and emerging brands, designers and artists. b-havior develops visual brand voice for clients in retail, hospitality, product design, non-profit, technology and the art world. b-havior is located in Los Angeles.

Brian currently serves as Creative Director for the Natural History Museums of L.A. County, leading the design for the marketing efforts for the Natural History Museum, La Brea Tar Pits and the William S. Hart Museum. Before this post, Brian was the Associate Creative Director for the creative marketing efforts of Twitter’s Global #Studio. In NYC prior, Brian served as the Creative Director for The Museum of Modern Art (MoMA) Retail Division where he directed the MoMA Visual Brand for its retail channel at every creative touchpoint in NYC and Japan. Bergeron served as Co-Founder of ADHESIVE&CO, a creative networking group focused on bringing creatives from all walks together to connect with branches in NYC, Boston, Los Angeles and San Francisco. Prior to NYC, Bergeron was the Art Director for Boston Children’s Museum, where he re-branded the City’s fourth largest cultural institution with a new logo and visual language.

His clients include the Natural History Museum of L.A. County, La Brea Tar Pits, William S. Hart Museum, Twitter, Google, Artemide, Soho Design District, MoMA Design Store, Martha Sturdy, Alpha – Kilo Creative, Atout France French Tourism Board, The High Line NYC, Brad Ascalon, Binatone Global, Royal Heritage Home, emiko o reware, JEM Electronics, Open the Door Inc, Sotheby’s International, Greene & Grey Interiors, Able Made, Radish SF, Pars Equality Center, village, Braden Summers Photography, Teeson Reps, Amor&Luxe, Boston Children’s Museum.

Instagram: @bhavior


Jenna Teeson 

With more than a decade of artist management, previous experience as a photo editor for National Geographic and a degree in photography, Jenna has a deep knowledge of what a successful photographer/client relationship looks like.

Her boutique agency, Teeson Reps, connects award-winning artists with global, editorial and commercial accounts utilizing lifestyle, food/drink, product and portrait photography in still and in motion. Her clients include Anheuser-Busch, Bose, Boston Scientific, CVS, iRobot, Jack Daniels, Keurig, Liberty Mutual, National Geographic, PING, Staples, Tide, Twisted Tea and USAA, among others.

Instagram @bostonphotorep



Members: Free (Member # Required)

Non-Members: $15 + service fee

If not already an ASMP member, check out ASMP membership options and JOIN TODAY![nectar_btn size=”jumbo” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-2″ icon_family=”none” text=”ASMP MEMBERS” url=”″][nectar_btn size=”jumbo” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-2″ icon_family=”none” text=”NON-MEMBERS” url=”″]

Business Series Sponsored by

ASMP is very excited to partner with Canon USA to provide a series of business webinars selected specifically to give photographers the tools to build their businesses despite the difficult times we are working in. More than ever visual creators are dependent on strong business skills.  This series will give photographers the tools and resources to maintain and grow sustainable businesses. Canon values the work that photographers do and wants to support their business; and being part of the process through which creators impact our culture is important to them.