Cross-posted from score.com[by Deborah Sweeney]
Ideas For Small Business Saturday
Small Business Saturday falls on November 28, 2020, the Saturday between Black Friday and Cyber Monday. Created by American Express, this holiday celebrates small businesses and getting consumers to participate in the #ShopSmall movement in their local communities and neighborhoods.
Small Business Saturday will be entering its 11th anniversary in 2020. In a year unlike any other, support for small businesses is just as critical now as it was at the start of the pandemic. That being said, however, non-retail businesses have often struggled to receive the same kind of attention as retail counterparts. This is made a bit more difficult due to the pandemic. Certain incentives for visiting non-retail storefronts, such as offering free refreshments to entice visitors and mingling with members of the community, have been temporarily shelved until it’s safe for businesses to do it again.
These minor hurdles, however, do not mean that non-retail businesses can’t join in on the fun. They simply have to think outside of the box. Get creative and make spirits merry and bright this Small Business Saturday with the help of these simple strategies.