Speaker Details for Mobile Viewers

Managing Clients: From Pitch to Payday
Commercial and editorial portrait photographer Luke Copping creates images for agencies, magazines, and corporate clients such as Forbes, Sports Illustrated, Random House, Golf Digest, NBC Sports and CNN.com. His images are often quirky and dramatic portraits of subjects that range from corporate innovators to counterculture rebels. Luke also is co-creator of Project Prescription – a workflow tool to help photographers streamline client communications and business workflow.

Luke will share his valuable experience managing clients from the first call to getting paid and give you:
  • solid process to focus more on your creative output
  • ways to filter the great clients from the ones to avoid
  • reasons why “NO” is one of the most important words in your arsenal
  • ways to invest in client experience that yield bigger results than buying gear
  • and help to develop your own workflow and client process.
Luke currently serves as the chair of the National Board of Directors of The American Society of Media Photographers where he is highly involved in copyright advocacy and educating photographers on how to have long sustainable careers.

Max MacKenzie earned a BA degree from Bennington College with a dual major in architecture & photography. He began his photographic career in an old coffee warehouse on the Thames, in Wapping, East London, shooting ads and editorial work in England and Europe. MacKenzie has since moved his base to Washington, DC and began specializing exclusively in the photography of architecture & interiors. He did post-graduate work at the Corcoran Gallery School of Art, and studied with two of the best practitioners in his field: Peter Aaron of ESTO Photographics at the Maine Photographic Workshop, and Nick Merrick of Hedrich Blessing at the Santa Fe Photo Workshop. www.maxwellmackenzie.com


Broadcast Commercial Production
Director of Photography Phil Dillon has decades of experience shooting creative commercial spots for national brands like Norwegian Cruise Lines, Home Depot and Pilot Pens. He has commanded teams around the world in pursuit of engaging story telling in difficult situations. Phil will share his experiences and lessons learned through his long career, including working with agents, competing for jobs and getting the shots for high-pres- sure clients. www.pdillondp.com/director-of-photography

Commercial Sports
Commercial photographer, James Quantz, Jr, has been creating dramatic images for advertising campaigns for over ten years. Although he continues to create imagery for healthcare, tourism, and literary clients including authors such as Chelseas Handler and Nicholas Sparks, his primary passion lives in the sports world. He has created images promoting teams and athletes in the NFL, NBA, NHL, and the NCAA with a primary focus on compelling, athletic portraiture and the ability to recreate the “big moment” with action captured in a studio environment combined with a realistic yet bold style of retouching. A short list of clients includes the Atlanta Falcons, Charlotte Hornets, Florida Panthers, Sprite, ESPN, Six Star Pro Nutrition, National Cheerleaders Association, McDonalds, Las Vegas Convention and Tourism, Blue Cross/Blue Shield and Sports Illustrated. www.quantzphoto.com

Mind Your Own Business: Creating Value in a Changing Marketplace
In this one-hour hands-on workshop, we will investigate the concept of value, and explore how a rigorous understanding of value can help you sell yourself more effectively. Through a series of exercises, we will create and refine your core value proposition, examine how what you do creates value for your clients, and explore how the concept of value can be harnessed to drive your sales and self-promotion efforts.

David Weintraub teaches visual communications and entrepreneurship at the University of South Carolina. Previously, he was a staff writer and West Coast editor for Photo District News and has had a long career as a commercial and editorial photographer, magazine and book author, and educator. www.davidweintraubblog.wordpress.com

Ad Agency Panel Discussion
Today’s creative agencies are under more pressure than ever to evolve and roll with the changing markets. We’ve plucked some of the brightest talents from top Southern ad agencies – Chernoff Newman, EP+Co, Moxie and 22squared – and will delve into the obstacles they’re facing to meet the demanding needs of today’s clients. With the audience’s help, we’ll ask tough questions and find out how, as their creative partners, we photographers and film makers can help them produce the best work possible.

Photographer Marketing + Portfolio Reviews

Wonderful Machine Photo Editor Molly Glynn has her thumb on the pulse of freelance creative marketing and will give you a detailed view on how to get your images in front of the right audiences and navigate social media.

Molly will review a variety of approaches and marketing tools for photographers with emphasis on the importance of mixing and making a unique “marketing recipe.” She’ll share examples of good, consistent branding/marketing and highlight the importance of consistency.
Free Portfolio Reviews – Molly also is offering a limited number of free portfolio reviews Saturday on a first-come basis. Attendees registering for the 2-day pass will be sent instructions via email to sign up for a review, so be sure to get your ticket early and take advantage of this valuable offer.