Come learn from industry leaders …

Managing Clients: From Pitch to Payday

Commercial and editorial portrait photographer Luke Copping creates images for agencies, magazines, and corporate clients such as Forbes, Sports Illustrated, Random House, Golf Digest, NBC Sports and His images are often quirky and dramatic portraits of subjects that range from corporate innovators to counterculture rebels. Luke also is co-creator of Project Prescription – a workflow tool to help photographers streamline client communications and business workflow.

Luke will share his valuable experience managing clients from the first call to getting paid and give you:
    – a solid process to focus more on your creative output
    – ways to filter the great clients from the ones to avoid
    – reasons why “NO” is one of the most important words in your arsenal
    – ways to invest in client experience that yield bigger results than buying gear
    – and help to develop your own workflow and client process.
Luke currently serves as the chair of the National Board of Directors of The American Society of Media Photographers where he is highly involved in copyright advocacy and educating photographers on how to have long sustainable careers.
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[vc_hoverbox image=”328″ primary_title=”” hover_title=”Max Mackenzie” css=”.vc_custom_1546180362786{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”]Max MacKenzie earned a BA degree from Bennington College with a dual major in architecture & photography. He began his photographic career in an old coffee warehouse on the Thames, in Wapping, East London, shooting ads and editorial work in England and Europe. MacKenzie has since moved his base to Washington, DC and began specializing exclusively in the photography of architecture & interiors. He did post-graduate work at the Corcoran Gallery School of Art, and studied with two of the best practitioners in his field: Peter Aaron of ESTO Photographics at the Maine Photographic Workshop, and Nick Merrick of Hedrich Blessing at the Santa Fe Photo Workshop.[/vc_hoverbox]

Creating Client Value

[vc_hoverbox image=”486″ primary_title=”” hover_title=”David Weintraub” css=”.vc_custom_1546184132787{padding-top: 0px !important;padding-bottom: 0px !important;}”]Mind Your Own Business: Creating Value in a Changing Marketplace

In this one-hour hands-on workshop, we will investigate the concept of value, and explore how a rigorous understanding of value can help you sell yourself more effectively. Through a series of exercises, we will create and refine your core value proposition, examine how what you do creates value for your clients, and explore how the concept of value can be harnessed to drive your sales and self-promotion efforts.

David Weintraub teaches visual communications and entrepreneurship at the University of South Carolina. Previously, he was a staff writer and West Coast editor for Photo District News and has had a long career as a commercial and editorial photographer, magazine and book author, and educator.[/vc_hoverbox]

Travel TV Series Production

[vc_hoverbox image=”774″ primary_title=”” hover_title=”Diane Schutz” css=”.vc_custom_1549904107449{padding-top: 0px !important;padding-bottom: 0px !important;}”]Diane Schutz is a TV producer / director based in New York City, and has made a career out of her combined passions for television and travel.


She has produced and directed shoots in over 40 countries, resulting in a large body of work that includes documentaries, non-scripted television series, branded content, and assorted web projects.   She has produced programs for CNN, Travel Channel, PBS, Food Network, Viceland, Cooking Channel and National Geographic.

Diane produced and directed multiple episodes of the Emmy Award-winning travel series, Anthony Bourdain: No Reservations and Anthony Bourdain: Parts Unknown.  She is the recipient of James Beard awards for the PBS series Gourmet’s Diary of a Foodie as well as Avec Eric.

Memorable moments in the field have included getting stuck in wartime Beirut, burning six tons of cocaine in Panama and contracting cutaneous larva migrans in Rajasthan.[/vc_hoverbox]

Crafting Your Unique Marketing Recipe

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Wonderful Machine Photo Editor Molly Glynn has her thumb on the pulse of freelance creative marketing and will give you a detailed view on how to get your images in front of the right audiences and navigate social media.

Molly will review a variety of approaches and marketing tools for photographers with emphasis on the importance of mixing and making a unique “marketing recipe.” She’ll share examples of good, consistent branding/marketing and highlight the importance of consistency.
Free Portfolio Reviews – Molly also is offering a limited number of free portfolio reviews Saturday on a first-come basis. Attendees registering for the 2-day pass will be sent instructions via email to sign up for a review, so be sure to get your ticket early and take advantage of this valuable offer.


DP - Commercial TV

[vc_hoverbox image=”336″ primary_title=”” hover_title=”Phil Dillon”]

Director of Photography Phil Dillon has decades of experience shooting creative commercial spots for national brands like Norwegian Cruise Lines, Home Depot and Pilot Pens. He has commanded teams around the world in pursuit of engaging story telling in difficult situations. Phil will share his experiences and lessons learned through his long career, including working with agents, competing for jobs and getting the shots for high-pressure clients.


Sports Advertising

[vc_hoverbox image=”397″ primary_title=”” hover_title=”James Quantz, Jr” css=”.vc_custom_1546180399046{padding-top: 0px !important;padding-bottom: 0px !important;}”]

Commercial photographer, James Quantz, Jr, has been creating dramatic images for advertising campaigns for over ten years. Although he continues to create imagery for healthcare, tourism, and literary clients including authors such as Chelseas Handler and Nicholas Sparks, his primary passion lives in the sports world. He has created images promoting teams and athletes in the NFL, NBA, NHL, and the NCAA with a primary focus on compelling, athletic portraiture and the ability to recreate the “big moment” with action captured in a studio environment combined with a realistic yet bold style of retouching. A short list of clients includes the Atlanta Falcons, Charlotte Hornets, Florida Panthers, Sprite, ESPN, Six Star Pro Nutrition, National Cheerleaders Association, McDonalds, Las Vegas Convention and Tourism, Blue Cross/Blue Shield and Sports Illustrated.[/vc_hoverbox]

Ad Agency Panel

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Ad Agency Panel Discussion – today’s creative agencies are under more pressure than ever to evolve and roll with the changing markets. We’ve plucked some of the brightest talents from top Southern ad agencies and will delve into the obstacles they’re facing to meet the demanding needs of today’s clients. With the audience’s help, we’ll ask tough questions and find out how, as their creative partners, we photographers and film makers can help them produce the best work possible.

22squared, 22Films Director Jim Isasa
Chernoff Newman, Creative Director Elizabeth Rogers
EP+Co, Exec. Creative Director Mike Lear
Moxie, Creative Director Ashley Andrews


Passion Projects

[vc_hoverbox image=”562″ primary_title=”” hover_title=”Jeff Williams and Sabrina Habib” css=”.vc_custom_1547068127198{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

Passion Projects and Finding Your Muse

What drives you to produce creatively?  Is it the technical aspects of picking up the latest camera and stressing the most advanced features? Maybe it’s the process that drives you to execute a vision. It could be conceptual, an exploration of yourself, or a topic expanded upon through your lens. Do you know how to tap your muse to keep the creative ideas flowing? Our process can help you develop a stronger portfolio and/or pursue moments of self-actualization that provide joy, answers, or attainment that many creatives identify with upon completion of a personal project. The feeling of fulfilment of a creative project is seen by your clients and can help you produce better work overall.  Join us for a talk on the passion of art and self-fulfilment. Learn some creative theories and how to develop new work that feeds your internal passion and offers personal growth for your creative career.

Jeff and Sabrina have been working together since 2001 when they fell in love with each other and the idea of owning a photo and video imaging company. Their studio grew to be one of the most successful in North Florida at the time, servicing international advertising agencies and local clients.  In 2013, they sold their production studio to pursue teaching careers. Both still practice photography and video for advertising agencies, experimental film making, and fine arts. Currently, Jeff teaches Advertising and Sabrina teaches Visual Communication, both at The University of South Carolina.[/vc_hoverbox]