ASMP-Recommended Seminars

These are third-party programs that ASMP has vetted for quality in both content and presentation. Use the contact information listed below to bring these programs to your chapter.

If you have hosted a specific speaker or program you feel is valuable, contact Judy Herrmann, herrmann@asmp.org, with your suggestions for this resource. If you have a program you would like us to consider for the ASMP Recommended Seminars list, please submit your proposal here. Together we can help each other find good programming.

 

Current Recommended Programs


The Accidental Photographer with Barbara Bordnick


Fashion photographer Barbara Bordnick discusses her career in photography. Students and professionals will benefit from Barbara’s candid discussion on her career development. Barbara combines business acumen and breathtaking images presenting an inspiring evening for photographers at all levels.

Barbara Bordnick’s works are in the permanent collections of the International Center of Photography, the Gilman Paper Collection in New York, the Polaroid Collection in Massachusetts, George Eastman House in Rochester, NY, the Portland Museum of Art in Maine and the Hallmark Museum for Contemporary Photography in Massachusetts. Her bookSEARCHINGS, Secret Landscapes of Flowers was published in the spring of 2003 to rave reviews; SEARCHINGS, Volume II was published May 2004 to even greater acclaim and Volume III was published in the fall of 2005. Ms. Bordnick served three terms as the president of the Advertising Photographers of New York, and was the first woman president of the American Society of Magazine Photographers in 1977-78. On May 24, 2006 she was awarded the International Photographic Council’s Leadership Award at the United Nations.

The Chapter is responsible for venue and promotion. It is recommended that this program be scheduled in school and museum settings, because Canon requires attendance of at least 75. Registration is handled through the ASMP registration system.

Barbara Bordnick is a Canon Explorer of Light. This program requires prior approval from Canon. Contact Judy Herrmann, herrmann@asmp.org to discuss availability. If approved, Canon covers the speaker fee and travel for this program.

Adaptation: Running a Successful Photo Business in Today’s Era of Smartphones, Tablets and Social Media with Jay Kinghorn

Everyone is talking about using new technologies to provide new services to new and returning clients, but where do you start? Join Jay Kinghorn for this seminar and learn how to become a trusted partner and adviser to help your clients navigate the myriad visual marketing options, serving an integral and irreplaceable role in your clients’ businesses.

Topics include:

  • An overview of the new publishing and advertising landscape with an emphasis on the new publishing and advertising channels opening up on mobile devices.
  • Strategies for selecting the right multimedia outlets for your artistic vision and your clients’ needs.
  • Insight into new business models and business opportunities along with tools for evaluating what’s right for you and your clients.
  • Real world examples of how photographers today are building profitable, sustainable businesses by strategically pairing their strengths with clients’ needs.
  • Learn how to evaluate the risks and rewards of potential ventures to help narrow your focus on outlets that are both creatively and financially rewarding.
  • Jay is a prolific author, provocative speaker and Olympus Visionary photographer who guides companies in boosting their marketing efforts and brand awareness through the use of visual media. His company, Kinghorn Visual, focuses specifically on the strategic use of, creation of and distribution of Web/mobile video and other multimedia.

Speaking fee: $1,500 + travel expenses. Contact Jay Kinghorn (email jay@kinghornvisual.com or phone 801-834-6768) for scheduling and further information.


Architectural Photography with Norman McGrath

Norman is prepared to speak on a range of topics, such as

  • Tools of the Trade for Architectural Photographers
  • Lenses Suitable for Architectural Photography (tilt/shift, perspective control)
  • Tackling Interiors with a Digital Camera
  • The use of HDR in the Digital World
  • Panoramas with Film or Digital
  • The Eastern Landscape and Nature Subjects

In addition to his assignment work, Norman lectures ands teaches for Maine Media Workshops and Canon, for whom he is an Explorer of Light.

His long career includes a wide variety of work for many well-known architects, designers and corporate clients. In 1985 the America Institute for Architecture awarded McGrath its Institute Honor and the New York chapter gave him a special citation for photography in 1999. Virtually every major architectural publication has featured his images, and his bookPhotographing Buildings Inside and Out has sold over 47,000 copies. Recent books include Architectural Photography for Random House (Amphoto) in 2009 and the third edition of Manhattan Skyscrapers, co-authored by Eric Nash, for Princeton Architectural Press in 2010. Most recently Norman completed photography for Rooftop Gardens for Rizzoli to be published in April 2011.

Since the early nineties, he has also been involved in documenting the Great Swamp in Duchess and Putnam counties (New York). Although most of his architectural work these days is done digitally, he continues to use film in 4×5 and 8×10 cameras for his nature subjects.

Speaking fee: $1,500 + travel expenses. Canon may provide some sponsorship funds. Contact Norman McGrath at normanmcgrath@verizon.net for scheduling and additional information.


The Business of Architectural Photography with Steve Whittaker

“It’s an art form but it’s also a business.”

The business of architectural photography is another aspect that constantly requires attention. Estimating, licensing issues, scouting assignments, creating that shoot list — all are important factors. Once the client signs that contract and pays the 50% retainer, project coordination comes into play. That includes security clearances, site preparation, transportation arrangements, permits, releases and authorization. All of these areas need to be conveyed to the client. This presentation covers all of that and more.

Topics covered:

  • Estimating, contracts, stock issues
  • Assignment project coordination
  • Permits, release forms, film commissions
  • Risk Management, safety issues
  • Assignment preparation, scouting
  • Assignment execution, lighting and post-production
  • Copyright registration

 

Steve’s clients include architects, interior designers, advertising agencies, graphic designers, construction, REITs, hospitality and corporate direct clients. His assignments cover everything from aerials, some life style, and interior spaces to illuminating the exterior surfaces and interior space of buildings for dramatic dusk images.

Steve is past President of the ASMP Northern California Chapter. He remains active with the board on an advisory basis and encourages both members and emerging photographers to get involved and help advance ASMP, ASMP Architecture and the ASMP Northern California Chapter in their missions.

“I find it extremely rewarding, in being part of a movement that can offer changes in our industry and help advance our profession. In addition, I have enjoyed being part of a growing organization that empowers photographers to be stronger in business practices as well as advancing their techniques.”

Speaking fee: $1,000.00 + travel expenses. Contact Steve Whittaker Photography or email steve@whittpho.com for scheduling and details on hosting this program.


The Business of Fine Art with Thomas Werner

After four successful seasons as an ASMP seminar, Thomas Werner will continue to offer his program on the business of fine art to chapters on a case-by-case basis.

Thomas Werner presents this fast-paced seminar giving you insights into the fine art business world. It is critically important to develop multiple ways to promote and support your business. Thomas explains how creating and properly marketing a body of fine art work can help you achieve these goals.

Seminar Topics:

  • An overview of the fine art market.
  • A candid conversation on what is involved.
  • Is this niche right for you?
  • Learn to analyze if your work is viable as fine art.
  • Marketing a body of work.

Thomas Werner graduated from The University of Wisconsin with a BA in Communications and an emphasis in film, as well as The Art Center College of Design in Pasadena with BA in Photography and a film minor. Thomas is currently completing an MFA in New Media and Performance at Long Island University, New York. He is the owner of Thomas Werner Gallery in Manhattan’s Chelsea art district and the Director of the BFA program in Photography at Parsons The New School of Design. Werner also works as a commercial and fine art photographer with a studio in Manhattan, his clients have included: Bank of America, Swiss Re, Courvoisier, Twentieth Century Fox, and COACH. He is the co-founder of ASMP’s nationwide Fine Art Specialty Group, is the former President of the ASMP Foundation and current National director.

Contact Thomas Werner at thomaswern@gmail.com for scheduling and details on hosting this program.

 


The Business of Video with Gail Mooney

The business of still photography has changed forever. A still camera is justone tool that a visual creator needs to be proficient with in order to compete. In the last couple of years, many still photographers have either closed shop or modified their business models due to changes in technology. Many have either added “retail” clients or offer video and motion services to their existing still photography clients.

There are plenty of seminars out there that teach the “tools” of video as well as how to use those tools — from the DSLR to the RED and everything in between. But what seems to be lacking in many workshops is teaching the fundamentals of video production business practices. Everyone has questions pertaining to the business of video — how to price it, how to estimate for it, how to market it, etc. The business of video is quite different in many ways from the business of photography and, as still photographers migrate into that arena, they run the risk of making some mistakes from a business point of view that could put them out of business before they even get started.

Some topics that will be covered:

  • Video production — a collaborate effort
  • Work for Hire (or not)
  • Producing and building a team
  • Managing a project and estimating considerations
  • Copyright of the “whole” product
  • Negotiating and licensing intellectual property — music, stock footage, stills etc.
  • Talent and insurance ramifications

Gail Mooney is a photographer/filmmaker and co-partner of Kelly/Mooney Productions, a visual communications company based in the NYC metro area. Gail has over 30 years of experience shooting for international magazines, major corporations, and institutions. Her clients have included National Geographic, Smithsonian, Travel & Leisure, and American Express.

A lifelong storyteller, Gail began her career as a still photographer. In 1999 Gail began creating video projects. Since then, she has become fully integrated with motion. She has produced three short documentaries:Freedom’s Ride — a story about two diverse groups of high school students, retracing the Civil Rights Movement of the 1960’s; The Delta Blues Musicians and Through the Hearts and Hands of Children — about the NJ Youth Symphony.

In the spring of 2010, Gail and her daughter Erin embarked on a 99-day journey around the world. They were searching for people who are making a difference — ordinary people who believe they can make the world a better place — one person at a time. Their film, “Opening Our Eyes” is now finished. The trailer has been seen in over 107 countries — that’s more than half the countries in the world.

Sponsorship may be available for this program. Contact Gail Mooney at gail@kellymooney.com for scheduling and details on hosting this program.


CGI and Photography: What Matters, What Works, and What it Means with Walt Jones

To CGI or not to CGI… is that the question?

Learn about the exciting new opportunities CGI affords photographers while also seeing how many of the old business models still hold. Using real-world examples from past projects, I talk about the how CGI and photography are natural colleagues, the inherent challenges of trying to do things “fully-CG” and why it’s nearly always a hybrid solution in the end. I talk about CGI’s parallels with traditional photography, the steps involved in creating an image from start to finish, and the tools, software and “digital assets” required. I talk about how photographers can see themselves as producers and designers, and not camera operators.

Photographers are called “artists” for a reason, and digital technologies — including CGI and Photoshop — are simply the tools of the trade that offer increased creative freedom and allow the ability to create better imagery at lower costs.

This seminar is not about convincing people that they need to learn CGI to survive. Ultimately, it’s about opening eyes to new tools and technology, allowing them to see it for what it is while dispelling the myriad misinformation constantly spread through the photography community.

Take your imagery further by understanding and exploring some amazing tools that enable you to do more.

Seminar topics

  • What is CGI, anyway?
  • The history of CGI
  • What is CGI good at? What is CGI bad at?
  • Overview of the CGI production “pipeline”
  • How photography is used in CGI
  • How CGI is used in architecture
  • How CGI is used in product and automotive imagery, including case studies
  • How CGI is used in film, television and music videos, including visual effects and digital cinematography
  • How CGI is used in photography
  • What does the future hold for CGI and photography?

Walt Jones is both a still photographer and a producer, as well as someone who utilizes CGI on a daily basis. He has contributed to the visual effects of numerous music videos and over a dozen films, including Superman Returns and The Chronicles of Narnia. Jones was part of the team that won an Academy Award for their work on The Golden Compass.

Walt offers this powerful talk to ASMP chapters for only $550 plus expenses. Contact him at 213-675-6822 or walt@waltjones.com to discuss scheduling, sponsorship ideas and details of hosting the program. For additional info, visit cgi.waltjones.com.


Creativity Lecture with Dick Durrance II

In difficult times, creative vision can be the key to economic survival. Dick Durrance II, with stories and images from shooting National Geographic assignments, photographing combat in Vietnam, and creating images for global advertising campaigns, shows you how to focus your creative vision on the challenges your face. He ignites your passion for fresh ideas, reminding you that creative vision does not just come from seeing what is, but from imagining what can be. He will help you to not only survive but flourish, fulfilling your dreams for yourself, your family, and your community.

Dick Durrance II is an award winning photographer and accomplished speaker who inspires audiences with his words and pictures. Durrance brings a depth of experience to his presentations. He was a staff photographer for National Geographic for over seven years, has worked on major advertising campaigns and currently specializes in golf photography.

Fees for this evening seminar vary based on sponsorship. Contact Dick Durrance at dick@dickdurrance.com or visit www.dickdurrance.com.


The Fine Art of Digital Printing with John Paul Caponigro and R Mac Holbert

Find out about the latest advances in digital printing. You’ll learn to evaluate printers, inks, media, RIPs, and profiles. See the latest Epson printers and media in action. Take the results home! John Paul and Mac will give a custom poster to every participant.

Discover what’s unique about a fine-art workflow designed to maximize quality. John Paul and Mac will build a file from the ground up and show you the final results in print.

You’ll learn to seamlessly integrate Lightroom, Bridge, Camera Raw and Photoshop, plus a variety of tools and techniques to improve and refine your digital files and prints. We’ve heard time and time again, “That one tip was worth the price of admission.” And there are dozens of these! You’ll leave with the knowledge you need to get the results you’re looking for and the confidence that it’s the very best.

Topics include:

  • Evaluating printers
  • Comparing media
  • Quick color management
  • How to analyze images to determine an optimum strategy
  • Raw conversion
  • Sophisticated color adjustment strategies
  • Selections and masking
  • Upsampling
  • Noise reduction
  • Sharpening — input, creative, and output
  • Softproofing and proofing
  • Equipment maintenance and fine-tuning
  • Print finishing and handling
  • Fine art market practices

This one-day seminar, sponsored by Epson, is one of the best values in the industry! Find out more at Fine Art of Digital Printing workshop.

To book this event for your chapter, contact John Paul Caponigro at jpc@johnpaulcaponigro.com. Epson covers the speaking fee and travel expense; your chapter provides the venue and does the promotion. All fees collected belong to the chapter.


From Passion to Profitable Distribution with Gail Mooney

Gail gave the seminar “Thinking and Shooting in Motion” for two seasons for ASMP. In this new seminar, she’ll show you how she used her motion skills to distribute and monetize a passion project.

We live in an age where the individual can play a powerful role in mass communications. No longer does that power stay in the hands of a few gatekeepers. Using new tools and devices that technology has made possible, we are able to create and distribute our ideas, books, designs, photographs, music and films globally with ease. We no longer need the validation of others to make our projects come to life and to profit from them.

Most video seminars focus on “the gear” when talking about the DSLR as a movie-making tool, but few provide a case study of showing how to take the next step: creating projects and monetizing them. There is a high demand right now for story-driven content for the web and beyond. We live in an age where the content creator is king/queen of their content’s financial destiny — the gates to the kingdom are open to all who are willing to think outside the box and do “the work.”

This seminar will provide the audience with information on how to take a personal project from concept to reality and maximize its potential in the marketplace. Gail Mooney uses her latest feature documentary, Opening Our Eyes, as an example of the process. Last summer she embarked on a 99-day journey around the world with her daughter Erin to make a film about people who were making a positive difference. The film has recently been completed.

Making your film or creative project a reality:

  • Recognizing an idea and overcoming inertia
  • Breaking the project down into manageable facets
  • Logistics — scheduling, travel arrangements
  • PR and press — finding the niches
  • Building an audience with a project blog and utilizing social media
  • Crew needs — what you really need
  • In the field — the shoot — being prepared but flexible
  • Post-production — collaborating with an editor, sound mixer, composers and music licensing
  • Raising funds but keeping your rights — crowd funding (Kickstarter), social media awareness
  • Distribution options — selling your project, not your soul

Gail Mooney is a photographer/filmmaker and co-partner of Kelly/Mooney Productions, a visual communications company based in the NYC metro area. Gail has over 30 years of experience shooting for international magazines, major corporations, and institutions. Her clients have includedNational Geographic, Smithsonian, Travel & Leisure, and American Express.

A lifelong storyteller, Gail began her career as a still photographer. In 1999 Gail began creating video projects. Since then, she has become fully integrated with motion. She has produced three short documentaries:Freedom’s Ride — a story about two diverse groups of high school students, retracing the Civil Rights Movement of the 1960’s; The Delta Blues Musiciansand Through the Hearts and Hands of Children — about the NJ Youth Symphony.

In the spring of 2010, Gail and her daughter Erin embarked on a 99-day journey around the world. They were searching for people who are making a difference — ordinary people who believe they can make the world a better place — one person at a time. Their film, “Opening Our Eyes” is now finished. The trailer has been seen in over 107 countries — that’s more than half the countries in the world.

Sponsorship may be available for this program. Contact Gail Mooney at gail@kellymooney.com for scheduling and details on hosting this program.


The Future of Editorial Photography with Brian Smith

Editorial photography is undergoing rapid change, yet the death of magazine photography has been greatly exaggerated. Pulitzer Prize-winning photographer Brian Smith, President of Editorial Photographers, will discuss how to maximize the creative and commercial rewards while avoiding bad contracts and stagnant rates.

Seminar Topics:

  • How to get and keep the attention of photo editors and art directors at top magazines
  • How production value can make your work stand out
  • How to charge properly for digital processing
  • What are the best things you can do in a slow economy
  • How to maximize re-licensing, syndication and reprint revenue
  • How the shift to online content will affect rates
  • What you should know about editorial that nobody told you

Brian Smith’s first magazine photograph appeared in Life Magazine when he was a 20 year-old student at the University of Missouri. Five years later he won the Pulitzer for photographs of the Los Angeles Olympics. Based in Miami Beach, his work has won awards in World Press Photo, American Photo, Pictures of the Year and Communication Arts competitions and has appeared on hundreds of magazine covers including Time, Forbes, Business Week, Sports Illustrated, and New York Magazine. Smith is one of Sony’s Artisans of Imagery. His work can be seen at www.briansmithmiami.com.

Contact Brian Smith at brian@briansmithmiami.com or 305.534.3130 for scheduling and details on hosting this program.


Get Your DAM Stuff Together 2 with Peter Krogh

After four successful seasons as an ASMP seminar, Peter Krogh will continue to offer his digital asset management program to chapters on a case-by-case basis.

Program Description:

Are you overwhelmed by all your digital images? Are you struggling with image retrieval? And, what about archiving? Peter Krogh presents a fresh update of his popular Digital Asset Management program, Get your DAM Stuff Together 2. Peter helps you understand how the various parts of your digital photography collection fit together in a usable workflow. Learn to automate your entire workflow for added speed and security. Peter helps you understand what each available tool does, and when to use it in a integrated workflow. We’ll also take a look as some other newer technology that is emerging. Peter will show you some very promising methods for GPS tagging and data validation.

Photographer and author Peter Krogh believes in the power and importance of the photographic image, and wants to help you make the most of your image collection. Besides contributing many of the articles in ASMP’s digital photography resources, Krogh is the author of The DAM Book, published in 2006 by O’Reilly. It’s full of info on today’s best practices for filing, finding, protecting and reusing digital photos. The books second edition will be published in April, and is entirely updated for the current software landscape, including the development of all-in-one solutions like Adobe’s Lightroom.

Peter Krogh is also an Alpha tester for Adobe and a part of Microsoft’s Icons of Imaging Program. He speaks worldwide on workflow, collection management, metadata, and storage issues. He is on the board of directors of ASMP and serves on its Digital Standards Committee.

Sponsorship may be available for this program. Contact Peter Krogh at peter@peterkrogh.com for scheduling and details on hosting this program.


Making People Love You Madly: Selling Yourself in a Postmodern Marketplace with Colleen Wainwright

How do you stand out in a crowded market? Not by spending the most and yelling the loudest — that’s a sucker’s game (and boy, do those suckers get annoying, fast.) The secret to gaining attention in a noisy world lies in making yourself irresistible at all turns: in person, on your website, over the phone, and of course, on all those crazy social media outlets that keep popping up all over the internet. Learn how to let your glorious creative light shine through in every aspect of your marketing, promotion and services, and have the time of your life doing it.

Topics include:

  • A simple, logical framework you can use to market yourself more effectively with less stress across all platforms, online and off
  • Strategies for improving your social media engagement that you can put to use immediately
  • Tips and tools on making your website and copy more compelling to prospects
  • Real-life examples of all of the above, including profiles of photographers who are successfully using social media to gain work and attention
© Josh Ross Creative

© Josh Ross Creative

Colleen is a writer-speaker-consultant who started calling herself “the communicatrix” when she hit three hyphens. She spent 10 years as an award-winning TV copywriter crafting ads for brands like Wheaties®, Gatorade® and Jell-O®, and another 10 acting in them for cash money. Since deciding she’d blow her brains out if she had to sit through one more meeting about which way the bears danced around the cereal box, Colleen spends most of her time teaching other creative souls how to talk about what they do in a way that wins them attention, work and satisfaction.

 

Speaking fee: $1,250 + travel expenses. Please email Colleen to discuss scheduling and other information.


Network to Get Inquiries, Negotiate to Make Them Clients! with Blake Discher

One of the best ways to gain new prospective clients in this economy is through networking. And once you’ve been contacted by a prospect, intelligent negotiating and pricing skills will help you to convert her into a client. Join Blake Discher in this fast paced, “what would you do?” seminar as he shares what’s worked for him during the recent downturn in the economy. Based in Detroit, networking helped his photography business remain viable in one of the hardest hit markets in the country. He’ll gently help you to get outside your comfort zone and give you tips to begin the process of networking. You’ll hear candid, frank advice on negotiating, pricing, and how to differentiate yourself from your competitors. You’ll leave after just two hours with information and techniques that you can put to use the next day to improve your bottom line.

This brand new, just-out-of-the-wrapper program is a hybrid of the “Stop Your Grumbling…” and the “No Limits Sales…” programs. When presented in Boston a few weeks ago, an attendee wrote to the chapter president: “I thought Blake’s presentation was so valuable for anyone in our industry, from those just starting out to well established business owners. His presence was very much like that of a coach and his message was very clear. I think the application of his approach to business would benefit everyone who struggles with this balance.”

Detroit-based photographer, SEO expert, and author Blake J. Discher specializes in people photography used in brochures and annual reports for major companies throughout the world. His clients include General Motors, Chrysler, Ally Bank, and Oracle. Blake also consults for small businesses on search engine optimization. He selflessly shares his expertise on sales and negotiating, most recently as an educator in ASMP’s successful Strictly Business series of conferences. Blake’s book, Stop Your Grumbling, Get Out There! (Networking to Improve Your Bottom Line) was published in 2012. When not working, he’s either taking pictures or tinkering with his 1976 Triumph TR6 sports car.

To book your program, contact Blake by phone, 313-259-4460, or by email at bdischer@blakedischer.com.


New Media Secrets: Marketing your message with Rosh Sillars

This program is about sharing the new rules in the continuously changing landscape of communication. New Internet tools and applications are developed almost daily to help individuals and organizations better tell their story through digital marketing and personal branding.

New media marketing is about the conversation, being engaged and attracting the attention of a world overloaded with information and resources.Rosh Sillars speaks about the tools, concepts and best practices for using the Web 2.0 tools that have helped him continue to attract new clients and grow his photography business.

Rosh Sillars is a veteran photographer with a photojournalism background specializing in people, food and interiors. Rosh offers his services to traditional media, new media and corporate clients. He owns the creative representation firm The Rosh Group, Inc. and teaches photography at two universities.

Rosh has been online since the early 1990s. He recorded his first podcast (audio over the internet) in 1999 on business tips hosted by the Rosh.com Web site. He has co-hosted the prosperous artists podcast and blog with writer Dean LaDouceur since early 2007. Other related projects include Citynet Magazine (2000-2001) and mysuccessradio.com (2003-2004). Rosh has now combined his two passions new media and photography to host NewMediaphotographer.com.

This program has been presented in Phoenix and San Diego.

Fee for this program is $500 plus speaker travel expenses. Contact Rosh Sillars at roshgroup@wowway.com.


Refresh Your Presentation And Reach The Right People! With Louisa J. Curtis

In this fun and informative presentation, marketing consultant Louisa J. Curtis of Chatterbox Enterprises covers everything from websites to promotions, personal projects and creating your own PR. Whether you are just starting out, or have been in business for a while, this seminar will inspire you to revamp your presentation and marketing — make it fresh, focused and more personal. With lots of visual examples and plenty of time for Q&A, you’ll walk away with a new enthusiasm for marketing your work and a solid understanding of how to communicate what you do in the best light possible.

Louisa J. Curtis is a creative consultant, seminar speaker and writer based in New York City. She has worked in the photography industry for many years, forming her own company Chatterbox Enterprises in 2005. Aside from her consulting services, Louisa creates, produces and writes her very popular newsletter, the ChatterBulletin, in which she features all different types of photography, along with interviews, quotes, recipes and much more. She has written numerous articles for PDN’s PhotoServe, and contributed to Agency Access’ Blog, The Lab, and ASPP’s magazine The Picture Professional.

Chatterbox Enterprises offers a variety of creative consulting services — ranging from general feedback and portfolio reviews to image and website edits or customized marketing packages designed to help refine your specific vision and target the appropriate audience. Louisa believes she can help any photographer, in pretty much any genre, at any stage of their career — make sense of their work, see where their strengths are, and where best to direct them. Louisa is a long-time supporter of ASMP and has been described as an “ambassador” to the industry. She has presented many programs over the years for Adorama, APA, ASMP and Photo Plus Expo.

Speaking Fee: $1000 plus travel expenses.

Requirements/Notes: This seminar requires a digital projector for the Keynote presentation. For venues holding more than 25 people, a microphone is preferred. The program runs about 2 hours including Q&A, but length can be adjusted if needed.

Louisa also offers private one-on-one consultations while she is in town, with a special discount for ASMP members and seminar attendees. The exact location and details will be determined with each Chapter and city.

For more information on this seminar, or if you have any questions at all, please email Louisa at Louisa@chatterboxenterprises.com or call her at 646-221-0206.


Selling, Negotiating, and… Pssst! Want Some Pricing Advice? with Blake Discher

Do you freeze up as soon as your prospective client asks you for a “buyout”? Do you dread the moment they ask you what your price is? You’ll learn why it’s critical to think of yourself as a salesperson first, and a photographer second. Not everyone can have a rep doing the selling for them, so you need to figure out how to be your studio’s best salesperson. But actually you aren’t the best salesperson… you’ll find out who is in this info-packed seminar.

Come prepared to take notes so that you’ll be able to put what you learn into practice the day you return to your studio! Put your fears aside, learn:

  • How to position yourself to be successful
  • The top reasons photographers fail, it will surprise you!
  • Leverage your accomplishments with prospects
  • Why second place might be OK
  • Why you should stop celebrating victory
  • How to listen and ask the right questions on a phone inquiry
  • How to properly qualify your callers… don’t waste a minute on tire-kickers
  • Pricing strategies that work, and resources to help you price

It’s no secret, good negotiators make more income, work under more favorable terms, and have more returning clients than those who lack negotiating skills. Your business depends on your sales ability, this is a seminar you can’t afford to miss!

Detroit-based photographer, SEO expert, and author Blake J. Discher specializes in people photography used in brochures and annual reports for major companies throughout the world. His clients include General Motors, Chrysler, Ally Bank, and Oracle. Blake also consults for small businesses on search engine optimization. He selflessly shares his expertise on sales and negotiating, most recently as an educator in ASMP’s successful Strictly Business series of conferences. Blake’s book, Stop Your Grumbling, Get Out There! (Networking to Improve Your Bottom Line) was published in 2012. When not working, he’s either taking pictures or tinkering with his 1976 Triumph TR6 sports car.

To book your program, contact Blake by phone, 313-259-4460, or by email at bdischer@blakedischer.com.


SEO Essentials: Helping Clients Find Your Photography Business Online with Blake Discher

Now that Google let the Panda out of the zoo, things have changed dramatically in the world of search engine optimization. Did you know that most photo buyers now use the Internet to locate photographers? Is your Web site compatible with search engines? Are features of your site’s content sabotaging its ability to be found by your target audience? How can you help your customers find your services and you online?

Answers to these questions and more will be covered including how SEO affects your search ranking, the importance of selecting the right keywords, titles, and descriptions for every element of content you post. Learn how to increase traffic to your website and manage your online reputation. Blake Discher will help you learn how you can implement both on-page and off-page Search Engine Optimization (SEO) techniques to boost your site’s ranking in the leading search engines. He’ll cover a wide range of topics including correct page title tags, how to create an effective and optimized META description tag, keyword research, and how to integrate search keyword phrases into your website’s copy. You’ll learn back-linking methodology through the efficient use of your blog, what search engines consider to be spam, and SEO terminology so that you can do most of the work yourself.

Attend and find out:

  • Why SEO is relevant and important for your business
  • How social networks have impacted search algorithms used by popular search engines including Google & Bing
  • Developing a solid strategy to get found online Why incorrect link-exchanges can hurt you
  • How good SEO practices can be applied and help you grow your customer base on social networks

Detroit-based photographer, SEO expert, and author Blake J. Discher specializes in people photography used in brochures and annual reports for major companies throughout the world. His clients include General Motors, Chrysler, Ally Bank, and Oracle. Blake also consults for small businesses on search engine optimization. He selflessly shares his expertise on sales and negotiating, most recently as an educator in ASMP’s successful Strictly Business series of conferences. Blake’s book, Stop Your Grumbling, Get Out There! (Networking to Improve Your Bottom Line) was published in 2012. When not working, he’s either taking pictures or tinkering with his 1976 Triumph TR6 sports car.

To book your program, contact Blake by phone, 313-259-4460, or by email at bdischer@blakedischer.com.


Social Media to build your Photography Business with Clark Dever

Do you know how to use Twitter and Facebook pages to connect with your customers? How do you successfully engage your network of fans and followers? What’s the most effective way to integrate these new channels into your marketing plan? How much time are you going to have to spend on Social Media? All of these questions will be answered during this program.

Clark Dever shares his in-depth knowledge of Social Media Marketing during this engaging presentation. Do not miss this opportunity to learn how to build your brand with the social web. Clark talks about the strategy behind the practices; while teaching by example in this exciting seminar.

Seminar Topics:

  • Learn how to build your business utilizing Facebook and Twitter.
  • Receive a brief primer on Social Media etiquette and grammar.
  • See how you can automate parts of your Social Media marketing and integrate it with your existing web presence.
  • Learn about tools and resources that make Social Media Marketing easier and more effective.
  • Find out how to leverage your existing mailing lists to automatically locate your best clients.
  • Learn how to monitor and increase the conversion rate of your Social Media Marketing efforts.

Buffalo, NY photographer Clark Dever is best known for his Twelve Hours in a City project. Utilizing only Twitter, a Facebook Fan Page and an “All-You-Can-Jet Pass,” Clark and his crew flew over 65,000 miles around the United State during September 2009. Effective use of Social Media led to the project being featured on CNN, Time.com, ABC World News Tonight and in an internationally published article by the Associated Press.

Clark’s love for photography is only matched by the joy he finds in teaching. His pragmatic strategies and his willingness to share knowledge are what have built his business.

The fee for his program is $500 to 1,000 plus travel expenses. Contact Clark Dever at clark@clarkdever.com for scheduling and details on hosting this program.


Stop Your Grumbling, Get Out There! with Blake Discher

This program is based largely on the presentation Blake gave at ASMP’s Strictly Business Conference two years ago, but it’s been revamped, brought up to date, and offers much more put-it-to-use-tomorrow advice on how to utilize networking as part of your marketing strategy. (Companion book available.)

Do you know how to sell yourself? How good are you at networking? Do you have an elevator speech? Do you waste time on folks that base decisions on price?

Topics include:

  • How to “work a room”
  • Learn how to build your brand: you!
  • Positioning yourself apart from the crowd to be successful
  • The reasons photographers fail
  • Starting an accountability group
  • Learn the value in aspiring to be second
  • Overcoming fear of getting out there
  • Celebrate effort not just victory
  • Learn what it means to be a professional in sales

Grover Sanschagrin, co-founder of PhotoShelter, wrote a review of the book which was based on this program: “No question, this book will help your business… it’s packed full of solid networking advice that you can put to use immediately from someone who knows how it’s done.”

Detroit-based photographer, SEO expert, and author Blake J. Discher specializes in people photography used in brochures and annual reports for major companies throughout the world. His clients include General Motors, Chrysler, Ally Bank, and Oracle. Blake also consults for small businesses on search engine optimization. He selflessly shares his expertise on sales and negotiating, most recently as an educator in ASMP’s successful Strictly Business series of conferences. Blake’s book, Stop Your Grumbling, Get Out There! (Networking to Improve Your Bottom Line) was published in 2012. When not working, he’s either taking pictures or tinkering with his 1976 Triumph TR6 sports car.

To book your program, contact Blake by phone, 313-259-4460, or by email at bdischer@blakedischer.com.


Survive? Think Thrive! with Selina Maitreya

Seminar Topics:

  • The true difference between surviving and thriving in today’s business market
  • What steps other photographers are taking to ensure that their business will thrive
  • How to maximize empty shooting calendars for future prosperity
  • What constitutes a competitive product to today’s assignment photo buyers
  • The way to match your vision to different industries
  • Steps to bring the sales process back into the marketing equation
  • How to successfully utilize, and combine traditional and contemporary marketing tools (websites, emails, portal placement, blogs and social networking)
  • Whether an agent or a marketing assistant is right for you and how to find the right team member

Visit Selina Maitreya’s website for a biography and other info.

What others have said about this presentation:

“Survive, Think Thrive! was a hit. Over 90 people on a rainy night packed the location and were treated to a dynamic power point presentation that gave them the tools they needed to build businesses that will thrive.” (Kia Hemming, APA/NY Director)

“It was totally our pleasure to host Selina at APA Charlotte! She always brings so many fresh ideas and a positive outlook to every event. I know I speak for all the photographers who came when I say ‘thank you for sharing your wisdom.’ “ (Roger Ball, North Carolina)

Speaking fee: $1500.00 to cover travel expenses. Contact selina@selinamaitreya.com or reach Selina by phone at 978-263-6822.


Taking Charge of What You Charge with Maria Piscopo

From the way you handle the first job with a new client to the first time you discuss budgets, you set the tone and the code of behavior for the photographer/client relationship. Maria brings this new two-hour program to you from her rep experience and her book, 4th edition Photographer’s Guide to Marketing and Self-Promotion. To keep your clients coming back and paying your price, you need to become more aware of the courtship and bonding in the photographer/client relationship.

Maria will teach you how to help your clients make the right choice — hiring you — by presenting them with proposals instead of prices. You will learn skills and techniques to better communicate as a creative professional on a business level and techniques to keep your fears from overcoming good business sense.

Topic Outline:

  • Help the client hire you
  • How to get the price you want
  • Considerations for negotiation
  • Verbal estimates that win the job
  • Preparing job-getting cost proposals

This session will give you an unbeatable edge over your competition. It will help you become more comfortable and confident when quoting jobs and help you get more of the jobs you quote. This session applies to all levels of experience and includes specific techniques you can put to work immediately. Whether you have been in business two years or twenty years, getting paid what you want is an important issue in today’s photography marketplace.

Maria Piscopo www.mpiscopo.com has been an art/photo rep for twenty-five years. She is the author of the Photographer’s Guide to Marketing and Self-Promotion and Graphic Designer’s and Illustrator’s Guide to Marketing and Promotion — both published by Allworth Press. She writes magazine articles for industry publications such as Shutterbug Magazine and Communication Arts and teaches marketing classes at Academy of Art in San Francisco. Maria’s topics have been successfully presented to industry associations such as AIGA, ASMP, APA, ICON, CAPIC and PPA.

Logistics: Speaker needs podium or small table at head of audience. No microphone needed unless you have a large group with high ceiling. Need computer, projector and screen for a PowerPoint presentation.

Speaking fee: $550 plus travel expenses. Portfolio Reviews and Marketing Consultations also available if schedule allows. If chapter books the appointments and handles the payments, speaker will split the review and consultation fees 50/50 with the chapter. Contact Maria Piscopo (cell phone 714-356-4260 or email workshops@mpiscopo.com) for scheduling.


10 Ways to Stay Relevant in the Current Economy with Michael Clark

This hour-long talk explores how photographers can survive the changes in our industry. It looks at the current economy in terms of supply vs. demand for images and the realities of an economic downturn. It then describes ways of coping with these factors and strategies for continuing to make a living from images.

Seminar Topics:

  • Perfect your Craft
  • Consolidate your Brand
  • Diversify your income
  • Build a Following
  • Working hard to stay alive
  • Stay up to date on Technology
  • Social Media Marketing
  • and more

Michael Clark has been a full time professional photographer for 18 years now, specializing in adventure sports photography. He has some of the biggest clients in the world, including Nikon, Nike ACG, Apple, Microsoft, Adobe, Red Bull and others. He has taught many workshops on a number of topics including adventure sports photography, location lighting, digital workflow, Lightroom, and the Nikon D800. He is also an Adobe beta-tester for Photoshop and Lightroom.

Speaking fee: negotiable. Contact Michael Clark (email info@michaelclarkphoto.com or phone 505-310-4571) for scheduling and further details.


The Lab Live! sponsorship by Agency Access

The Lab Live! is a moderated panel discussion that answers artists’ questions on marketing. The event will be branded as The Lab Live!

What Agency Access will provide:

  • Branding: The Lab Live! logo
  • Social media marketing: Twitter and Facebook
  • Link to a form that will gather questions for panels
  • Promotion in The Lab’s newsletter
  • Modest sponsorship fee to cover refreshment costs

What ASMP Chapters will provide:

  • Moderator
  • Panelists
  • Marketing to members and leads
  • Sales
  • Mailing List of attendees

Agency Access requests that your announcement page for the event follow a specific model. An example is this page promoting the event at the ASMP New England chapter.


Thinking and Shooting in Motion with Gail Mooney

After two successful seasons as an ASMP seminar, this video seminar is being offered to chapters on a case-by-case basis.

With the proliferation of mobile devices like smart phones, the iPod and tablets like the iPad, we are rapidly moving toward electronic publishing. Many magazines have followed Time Magazine’s initiative to make issues available to paying customers as a downloaded application for the iPad. What that means to photographers is that there is even more of a demand for video.

Just as there are changes in how content is distributed, there are changes in the convergence of the tools we use to create video. Affordable DSLR cameras capable of shooting HD video have lowered the barrier to entry into video production. Right now, still photographers are hungry to learn video and expand their businesses by offering it to their clients.

Gail will talk about:

  • The elements of video production
  • How to shoot video NOT like a photographer
  • Telling the story
  • Interview tips
  • Audio
  • Gear considerations
  • Editing and output options

A trailer of Gail’s new feature length documentary Opening Our Eyes will be shown.

What you will walk away with:

  • Basic breakdown of what a video production entails
  • Links to resource sheet online
  • Link to PDF online of presentation

Gail Mooney is a photographer/filmmaker and co-partner of Kelly/Mooney Productions, a visual communications company based in the NYC metro area. Gail has over 30 years of experience shooting for international magazines, major corporations, and institutions. Her clients have includedNational Geographic, Smithsonian, Travel & Leisure, and American Express.

A lifelong storyteller, Gail began her career as a still photographer. In 1999 Gail began creating video projects. Since then, she has become fully integrated with motion. She has produced three short documentaries:Freedom’s Ride — a story about two diverse groups of high school students, retracing the Civil Rights Movement of the 1960’s; The Delta Blues Musicians and Through the Hearts and Hands of Children — about the NJ Youth Symphony.

In the spring of 2010, Gail and her daughter Erin embarked on a 99-day journey around the world. They were searching for people who are making a difference — ordinary people who believe they can make the world a better place — one person at a time. Their film, “Opening Our Eyes” is now finished. The trailer has been seen in over 107 countries — that’s more than half the countries in the world.

Sponsorship may be available for this program. Contact Gail Mooney at gail@kellymooney.com for scheduling and details on hosting this program.


Traveling at the Speed of Sight with Chris and Suzanne Salvo

An Evening of Images and Ideas with Salvo Photography

Assignments have taken the husband and wife corporate photography team, Chris and Suzanne Salvo, to over 65 countries. They stay booked and on the road 70% of the time. Their clients love them, their work consistently wins awards, they just finished building a home in Italy and they’ve been working happily together for 25 years. How do they do that?

Come see the images and hear the stories behind them. Learn:

  • The road-less-traveled marketing techniques. Things you can do that will establish you as the expert in the eyes of your potential clients — and could earn you money doing it.
  • Get more and better travel assignments. Tips to ‘grow the job’ and how to secure and manage multi-client/multi-national assignments.
  • Photo travel tips that cover everything from securing visas to keeping your equipment and you safe on the road.
  • Suzanne’s client checklist for location assignments and her Universal Shot Sheet — a list of shots you should always take, whether your client asks for them or not.

Plus hear the Salvos talk about maintaining a passionate creativity edge, a thriving business and a loving relationship through 25 years of good times and bad.

Chris and Suzanne have a well earned reputation for enjoying all of life — they draw no hard line between personal and work time. This presentation reflects that by combining valuable information with entertaining multimedia sections and humor. Come prepared to laugh as well as learn.

What ASMP members have said about this presentation:

I just wanted to say, “Thank You”, again. Last night was a huge success. Everyone loved your presentation. Seriously, I had at least 10 people, some that I didn’t know, stop me and say “great program”. You guys were awesome!!!!!!! It was nice to see a program that was fun and informative. The CROWD loved it. (Troy Field, ASMP Houston president)

I was absorbed by the presentation. Particularly interesting was the format: part film, part music, part personal. Up until now I have resisted much of the popular slide show techniques now readily available, panning and zooming being a case in point. But what you put together was definitely entertaining as well as being informative. (Bob Gomel)

Chris and Suzanne — just wanted to add my compliments on the evening, everything I expected from you both — personal, funny and great photography, and a cool Italian swankienda! Maybe you should think about going pro!! (Jim Caldwell)

Other comments by ASMP members:

  • Best presentation ever.
  • Well paced, good transitions.
  • I thought you two were fantastic!
  • Great Team. I know you guys put a lot of work into it.
  • I loved it so much. It was very inspiring. I would love to see more.
  • Very funny and entertaining. Learned a lot while laughing! Obviously well prepared, much thought went into the presentation.
  • It was a great story of life.

Chris Salvo has 25 years of award winning work in corporate, editorial and advertising photography. Specialist in global assignments with bases in US and Europe. Past president of ASMP/Houston. Work featured in numerous juried exhibitions including FOTOFEST 2008. For more info: Salvophoto.com

Suzanne Salvo is an internationally recognized speaker and writer and Salvo Photography studio manager. Author of ‘Visually Speaking’ column for IABC CWBulletin, Suzanne conducts action-packed workshops on photo topics throughout the world. Travel/photo blog: SalvoAtLarge.blogspot.com

Speaking fee: $1,500 plus all travel expenses. Contact Suzanne Salvo at 713.721.5000 or Suzanne@salvophoto.com for scheduling and details on hosting this event.