Photo courtesy ASMP member Andy Batt
Video Tutorial: General Observations
As expected, there was a wide range in responses as well as in the markets that each participant works in.
- Participants are working all across the spectrum in the video/motion sector — from simple multimedia projects (still images with sound/music) to big budget broadcast spots for ad agencies.
- Most people have either been asked by their clients if they also shoot video or they have presented video as an up sell to their existing clients.
- Participants are positioning themselves as producers, directors, camera operators or all of the above. Many have set up production companies.
- Almost all participants have created partnerships or work in collaboration with others: sound people, editors and camera operators, to name a few. Video production is based on collaboration because of its many facets.
- The learning curve can be steep, especially for editing and motion graphics applications.
- There is a lot of confusion and chaos in terms of file and codec standardization.
- Ownership and copyright are handled in a variety of ways depending on the production, the market and the specific role the photographer is taking. Traditionally in video, the camera operator is a hired gun and does not maintain ownership of the content. The end client or the production company may maintain the ownership and copyright.
- Most shooters invoice their still images and video as separate line items when shooting both mediums on a job.
- All see opportunities in the video medium in almost all markets.
“Video, like photography, is a passion for me. I enjoy all stages from acquisition to editing and final output. Photographers must evolve with the changing, digital media. As ‘Visual Communicators’ we will provide stills and moving pictures.”
John Trotto www.johntrotto.com
“I position myself as a creator and producer of imagery. Not still imagery. Not moving imagery. Just imagery. That means I’m able to offer my clients whatever is most appropriate to their needs for communicating with their audience. And often that means using video to help tell the story at hand. Sometimes that’s as simple as putting together a number of still images into a nicely polished video presentation. And sometimes it’s as complex as hiring out a large crew to shoot on location for a couple of weeks followed by a month in a darkened edit suite. In the end it’s always about giving the client the most effective way to communicate their message.”
Walt Jones waltjones.com
“My contribution to the television industry spans twenty years as a freelancer. I began working as Production assistant and became interested in the duties of production manager. I always wanted to be involved in camera work but soon realized that I had to start at the base of learning like any journeyman and experience all the jobs that supported the departments involved in image capture. Currently I have had the privilege of producing and shooting for award winning companies like HBO, NBC, ABC, Al-Jazeera, BBC, Grenada, and ITV. I most recently finished working with NBC on the Dateline series hosted by Chris Hansen ‘To Catch A Predator’ and I am currently working with ABC on their popular ethical dilemma series, ‘What Would You Do.’ ”
“Being a member of the ASMP is important to me because the advocacy and support that is fostered to its members is unique and not available to the video production community. I was impressed with the groundbreaking advances accomplished regarding rights and licensing for the photographer and felt the best way to support these efforts was through membership.”
John Sturdy my.media-match.com/john.sturdy