Licensing Guide: Stock Example – Reprints and Online Rights

Stock Example

Due to anti-trust laws, ASMP cannot set or suggest prices, but we can share information provided to us by our generous members. The ASMP Paperwork Share provides a look at the terms, licenses and pricing details of actual jobs.


Bruce Kluckhohn —

Bruce Kluckhohn specializes in people in places, making the most of the environment to create beautiful portaits, using his story-telling vision to capture images that convey the moment, whether it be a smile, an emotion, or a moment. He really loves to make beautful photographs.


Stock license — reprints and online rights

This began as a straightforward assignment: Go on location and capture some action images for a magazine article. Through a different company, I licensed the rights to run off 1,000 reprints, charging $800 for the print rights and $100 for online rights. A year later, the reprint company got an order for more reprints and came back to me for the additional rights. This invoice represents that second run.


Terms and Conditions. ASMP offers a recommended set of boilerplate Terms & Conditions that you can preprint on the back of all invoice and estimate forms. The all-purpose version is freely available to all photographers; for ASMP members, a customizable version is offered.


Description / Rights Granted / Usage: Additonal 500 Reprints from Geology Field Trip story in at Carleton College on Carleton’s female graduate success for Carleton college’s use, plus additional online PDF use, 1 year.
Date of Service:
  Fee: $450.00
  Additional PDF use: $75.00
Subtotal: $525.00
MN Sales Tax:
City Tax:
Total: $525.00

ASMP is not responsible for any of the specific content of the material provided by individual photographers for the ASMP Paperwork Share.