Pricing Guides

These pricing resources are offered as tools to help determine your fees. Pricing your photography is an art in itself — there is no one correct fee. You must evaluate the variables unique to your business and the project being priced, as well as, educate yourself on the industry norms for the particular class of work. These resources will help you find the answers.

ASMP Licensing Guide

Read this guide to learn the differences between commercial, editorial and retail photography, the basics of copyright and licensing, and how to determine what to charge.
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ASMP Paperwork Share

Learn about pricing from your fellow members. The Paperwork Share shows you actual estimates and invoices from real jobs by ASMP members.
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Calculate your Cost of Doing Business

Your cost of doing business is a key component in determining your fees. Here is a detailed explanation on what makes up your Cost of Doing Business. Our friends at National Press Photographers Association have an excellent online calculator for determining your specific CODB.

Pricing Software: Foto Quote

Foto Quote Pro 6 is downloadable software offering pricing guides for stock and assignment photography. Cost $139. A 15% discount is available to ASMP members.
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Pricing Software: Hindsight

Hindsight’s Photo Price Guide is downloadable software that gives suggested pricing for stock photography licenses. Cost is $99. A 10% discount is available to ASMP members.
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Your ASMP Network

Use Find a Photographer to locate fellow members specializing in the type of work you are attempting to price. Network with fellow photographers by attending your local chapter events, joining a specialty group or signing up for one of our online communities. ASMP is photographers helping photographers.