State Park – Name Withheld by Request

Commercial Example

Due to anti-trust laws, ASMP cannot set or suggest prices, but we can share information provided to us by our generous members. The ASMP Paperwork Share provides a look at the terms, licenses and pricing details of actual jobs.

Name withheld by request

is an advertising photographer based in the Midwest who specializes in the subject of “People.” He shoots both on location and in studio. is his Creative Liaison and provides most of the estimating and pre-production planning interface with clients.

Advertising/PR Job at a State Park

In a case like this, where the project has a lengthy shot list or description, we sometimes refer to an attached word doc to further explain our understanding of the job. We like to keep all our estimates to a single page if possible. Because this client is state-based, they have very strict guidelines for billing. We start by calling out many Fee and Expense categories at the estimate stage, but end up billing in a much more generalized categorization style. The agency typically pays in 90-120 days, so we were able to get a couple of advances toward expenses once we landed the project; that really helped defer the sting of waiting to be paid. The three advance invoices pre-date the final estimate. We have a good, trusting relationship with the ad agency as well as the end client, so they were OK with being billed for production work as the project was still developing. The final estimate was approved almost 2 months after the first advance invoice was provided. The total of the three advance invoices was applied as an “advance” to the final invoice.

Terms and Conditions. Clients receive our Standard Terms/Conditions and Digital Addendum when we send out the estimate. All of these documents go out as PDFs. We spent a lot of time and money, alone and with our attorney, to draft Terms/Conditions that, hopefully, read in plain English. Our Digital Addendum is an effort to explain what happens to a client’s files after the shoot; we feel it is important to discuss upfront what our clients can expect from us as far as storage and accessibility to photos they would likely elect to keep “on file” with us.

Estimate
Description: Location photography for 2 long days at State Park of 11 scenarios (please see attached list). To be shot digitally; includes processing and delivery on CD/DVD of 55 files (11 shots x 5).

Please note weather postponement clause in attached Terms/Conditions.

Does not include location use fees, lodging costs or meals for crew/talent for overnights. Does not include on-set food stylist.

Does not include talent. Talent cost estimated at $22,000 (please see attached list for best-guess talent hours). To bill directly.

Media Use: is licensed exclusive use of the selected photos for print advertising and PR forever. Photographer maintains self-promotional rights.
ESTIMATED FEES:
Photography/Usage 6,000.00
Pre Production 2,200.00
Travel Time 1,000.00
FEE TOTAL 9,200.00
ESTIMATED EXPENSES:
Assistant 2,496.00
Casting 5,615.00
Digital Services 3,400.50
Food Stylist 1,000.00
Location Scouting    645.00
Makeup Stylist 3,420.00
Mileage    800.00
Miscellaneous 1,000.00
Production Assistant 4,080.00
Project Management 2,700.00
Props/Wardrobe 1,500.00
Props/Wardrobe Shopper 1,440.00
EXPENSE TOTAL 28,096.50
SUBTOTAL 37,296.50
SALES TAX 0.00
ESTIMATED JOB TOTAL 37,296.50

 

Invoice (June 15)
Description: Preliminary location researching and scouting for upcoming lifestyles photography for
EXPENSES:
Location Scouting 4,999.00
EXPENSE TOTAL 4,999.00
SUBTOTAL 4,999.00
SALES TAX 0.00
TOTAL 4,999.00
ADVANCE 0.00
BALANCE DUE 4,999.00

 

Invoice (June 23)
Description: Preliminary casting, photo style experimentation and project management preparation for upcoming lifestyles photography for .
FEES:
Test Shooting 1,500.00
FEE TOTAL 1,500.00
EXPENSES:
Casting 1,260.00
Project Management 2,100.00
EXPENSE TOTAL 3,360.00
SUBTOTAL 4,860.00
SALES TAX 0.00
TOTAL 4,860.00
ADVANCE 0.00
BALANCE DUE 4,860.00

 

Invoice (June 29)
Description: Preliminary casting including audition of talent, style research for wardrobing/props, schedule refinement and acquisition of props/wardrobe in preparation for upcoming lifestyles photography for .
EXPENSES:
Audition Expenses 3,179.00
Casting 1,890.00
Project Management 4,200.00
Props/Wardrobe 3,062.00
Props/Wardrobe Shopper 1,700.00
EXPENSE TOTAL 14,031.00
SUBTOTAL 14,031.00
SALES TAX 0.00
TOTAL 14,031.00
ADVANCE 0.00
BALANCE DUE 14,031.00

 

Invoice (October 10)
Description: Location photography on 9/14-15 at State Park. 5 of 55 estimated files for processing have been delivered and billed to date.
Talent to bill directly.
Media Use: is licensed exclusive use of the selected photos for print advertising and PR forever. Photographer maintains self-promotional rights.
FEES:
Photography/Usage 9,200.00
FEE TOTAL 9,200.00
EXPENSES:
Casting 8,625.07
Pre Production 17,511.51
EXPENSE TOTAL 26,136.58
SUBTOTAL 35,336.58
SALES TAX 0.00
TOTAL 35,336.58
ADVANCE 23,890.00
BALANCE DUE 11,446.58

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