Law Firm – Chip Mitchell

Commercial Example

Due to anti-trust laws, ASMP cannot set or suggest prices, but we can share information provided to us by our generous members. The ASMP Paperwork Share provides a look at the terms, licenses and pricing details of actual jobs.

 

Chip Mitchell — www.chipmitchell.com

Chip Mitchell is a portrait and lifestyle (and occasional architectural) photographer in Richmond, VA, who shoots a mix of advertising, magazine and corporate jobs. He was one of the founding members of the Central Virginia ASMP chapter and served on its board for ten years, including two years as chapter president.

 

Terms and Conditions. Chip puts his Terms & Conditions on the back of all invoice and estimate forms.

 

Corporate use by a law firm

This started out as a simple corporate shoot for a law firm in a very small town in Virginia. All they wanted were photos of their personnel on a background and a couple of shots of the lawyers meeting with a client.

 

The use was established as one brochure and their website only for a period of 2 years. I went over this with them in detail and made sure they did not want any additional use. They signed off on the agreement and gave me a check for half the estimate.

 

Job was shot in one day and delivered. When they got the photos, they decided they wanted to do advertising with them and, after some negotiation, they licensed 2 years local advertising, with a max media buy of $40,000 for an additional $3000. I included additional local marketing uses for those 2 years, knowing there wouldn’t be any.

 

This past month they licensed the same usage for an additional 2 years for $3000.

 

Total fee for one day shoot of lawyers for local use — $7500.00

 

The estimate
Description
Production and license of a maximum of 8 photographs of Law Firm personnel, to be produced in one day of photography. Photography to be done digitally on rented backdrop and web gallery posted for selections by client(s). Up to eight (8) final master files to be optimized and delivered on CD as 34.5 mb tiffs with an Adobe 98 RGB profile embedded.License
Upon full payment of all invoices, reproduction rights will be granted to Marketing Group and Law Firm for use on the Law Firm website and in a Law Firm brochure only for a period of two years from date of first use or 26 months from date of invoice, whichever occurs first.
Summary of Expenses Totals
Production Crew
Assistant 175.00
Hair and Makeup Stylist, 1 day 325.00
  Mileage 60.00 $560.00
Studio/Supplies
Studio supplies 25.00 $25.00
Digital
Post Production: includes capture, editing, processing & web gallery. 600.00
Final File Optimization: 8 @50.00 400.00
CD 25.00 $1025.00
Travel
Mileage: 170 @ .45 75.00
Meals for 3: 100.00 $175.00
Props and Production
Backdrop Rental: estimated 125.00
Fedex 30.00 $155.00
Total Production Charges $ $1,940.00
Summary of Fees
Creative Fee 1,500.00 $1,500.00
Subtotal Expenses And Fees 3,440.00
Sales Tax 172.00
Total 3,612.00

 

The invoice
Description
Production and use of 9 photographs of Law Firm personnel.License
Upon full payment of all invoices, reproduction rights will be granted to Marketing Group and Law Firm for use of up to nine (9) photographs on the Law Firm website and in a Law Firm brochure only for a period of two years from date of first use or 26 months from date of invoice, whichever occurs first.
Summary of Expenses Totals
Production Crew • Assistants Assistant and Makeup Stylist + overtime and travel 649.00
Studio • Equipment Studio supplies 25.00
Film • Prints • Digital Digital Imaging, nine (9) master file optimizations, 1 CD 1,075.00
Location and Travel 116.45
Insurance
Miscellaneous Backdrop rental, shipping 130.00
TOTAL PRODUCTION EXPENSES $ 1,995.45
Summary of Fees
Creative Fee 1,500.00
Travel Fee Days @     Per Day
Postponement Days @     Per Day
Production Fees
Mark-up %
TOTAL FEES $ 1,500.00
Subtotal Expenses And Fees 3,495.45
Sales Tax Local Sales Tax 5.00% 174.77
Grand Total 3,670.22
Cash Advance Received 1,800.00
BALANCE $ 1,870.22

 

Invoice for additional use
DESCRIPTION: Extension of license for nine (9) photographs from July 8, 2005 photo shoot for Law Firm.

LICENSE: Upon full payment of all invoices, reproduction rights are granted to Marketing Group and Law Firm for use of above described photography in local newspaper and magazine advertising, The Yellow Book and Virginia Living Magazine with a maximum media buy of $40,000. Reproduction rights are also granted for use in unlimited brochures for Law Firm, press release and public relations use for a period of two (2) years from date of this invoice. All other rights, including the copyright, remain the exclusive property of the photographer.

License as described above $3,000.00 $3,000.00
Subtotal 3,000.00
Sales Tax 150.00
Total Amount Due 3,150.00

 

Invoice for further use
DESCRIPTION: Extension of license for nine (9) photographs from July 8, 2005 photo shoot for Law Firm.

LICENSE: Upon full payment of all invoices, reproduction rights are granted to Marketing Group and Law Firm for unlimited local use within the state of Virginia of the above described photography in newspaper and magazine advertising, with a maximum media buy of $40,000. Reproduction rights are also granted for use in unlimited brochures and marketing materials for Law Firm, press release and public relations use for a period of two (2) years expiring Sept. 21, 2009. No third party use, outside press release and PR use is included. All other rights, including the copyright, remain the exclusive property of the photographer.

License as described above $3,000.00 $3,000.00
Subtotal 3,000.00
Sales Tax 0.00
Total Amount Due 3,000.00

ASMP is not responsible for any of the specific content of the material provided by individual photographers for the ASMP Paperwork Share.