Hospital – Chip Mitchell

Commercial Example

Due to anti-trust laws, ASMP cannot set or suggest prices, but we can share information provided to us by our generous members. The ASMP Paperwork Share provides a look at the terms, licenses and pricing details of actual jobs.

 

Chip Mitchell — www.chipmitchell.com

Chip Mitchell is a portrait and lifestyle (and occasional architectural) photographer in Richmond, VA, who shoots a mix of advertising, magazine and corporate jobs. He was one of the founding members of the Central Virginia ASMP chapter and served on its board for ten years, including two years as chapter president.

 

Terms and Conditions. Chip puts his Terms & Conditions on the back of all invoice and estimate forms.

 

Advertising for a Hospital

This was a local advertising shoot for a rehabilitation facility. There were to be 2 ads using real patients whom they had helped. One was to be made up of 2 photos, the first a man sitting in a wheelchair and another of him standing in front of the wheelchair in the same location. The second ad was to feature a woman riding a horse. Both ads were to be done on the same day at nearby locations they had previously arranged.

 

The usage was 2 insertions of each ad in a local magazine and 2 billboards, each to run 6 months. Total media buy was $70,000.

 

I discounted the fee considerably as a contribution (which was spelled out in the estimate) because they had rehabbed my mother from a serious fall several years ago.

 

The estimate
Description
Production and use of the following photographs: 1) Tony half way out of a wheelchair, 2) Tony standing. Photographs one and two to be shot as if they occurred seconds apart. 3) Mary with a horse or kayak. Photography to be done digitally, web gallery posted to private website for agency/client editing and 3 high rez tifs delivered to agency. Estimate is based on one day photo shoot.License
Upon full payment of all invoices, reproduction rights are granted to Marketing and Hospital for use of above three (3) photographs from the above shoot in 2 full page ads with 2 insertions each in Richmond Magazine and use for a period of one year on two (2) billboards in Richmond, VA. All other rights, including the copyright, remain the exclusive property of the photographer.
Summary of Production Charges:
Production Crew
  Photo Assistants: 2 x 1 day 400.00
  Makeup Stylist: 1 day 350.00
Subtotal 750.00
Studio/Equipment:
  Production supplies 25.00
Subtotal 25.00
Digital:
  Digital Production and Master File Optimization of 3 images 600.00
  CD 20.00
Subtotal 620.00
Props, Production and Miscellaneous:
  Messengers 50.00
  Location Rental/Props 200.00
  Miscellaneous: 100.00
Subtotal 350.00
Total Production Charges: $1,745.00
Summary of Fees
Creative Fee: ($4000 less discount) 2,500.00
License of two (2) additonal photos — no increase in usage 500.00
Preproduction: ($500 less discount) 300.00
Total fees: $3,300.00
Total Production Charges and Fees: $4,545.00

 

The invoice
Description
Production and use of the following photographs: 1) Mary walking horse (img #mary003), 2) Tony in wheelchair (img #tony048), 3) Tony standing in front of wheelchair (img #tony104), 4) Tony sitting in wheelchair looking away (img #tony230) 5) Tony and son on pier (img #tony170).License
Upon full payment of all invoices, reproduction rights are granted to Marketing and Hospital for use of above five (5) photographs as follows: 1) Img #mary003 in one full page ad to run 2 times in Richmond Magazine, 2) img #tony048 & img #tony104 in one full page ad to run 2 times in Richmond Magazine3) img #tony170 & img #tony230 use on up to two (2) billboards in Richmond, VA, for a period of one year. All other rights, including the copyright, remain the exclusive property of the photographer.
Summary of Production Charges:
Production Crew:
  Photo Assistants: 2 x 1 day 400.00
  Assistant OT: 45.00
  Makeup Stylist: 1 day 350.00
  Mileage for Makeup Stylist: 60 @ .40 24.00
Subtotal: 819.00
Studio/Equipment:
  Digital Production and Master File Optimization of 3 images 600.00
  Master File Optimization: 2 additional images @ 50.00 100.00
  RGB to CMYK conversions: 3 @ 30.00 90.00
  FTP: 2 @ 25.00 50.00
  Photoshop: 5 hrs @ 150.00 (GRATIS) 000.00
Subtotal: 840.00
Props, Production and Miscellaneous:
  Craft Services: 137.64
Subtotal: 137.64
Total Production Charges: $1,821.64
Summary of Fees
Creative Fee: ($4000 less discount) 2,500.00
License of two (2) additonal photos — no increase in usage 500.00
Preproduction: ($500 less discount) 300.00
Total fees: $3,300.00
Total Production Charges and Fees: $5,121.64
5% VA Sales Tax: 256.08
Subtotal: $5,377.72
Cash Advance: -2,272.50
Balance Due: $3,105.22

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