Architectural Assignment – Chip Mitchell

Commercial Example

Due to anti-trust laws, ASMP cannot set or suggest prices, but we can share information provided to us by our generous members. The ASMP Paperwork Share provides a look at the terms, licenses and pricing details of actual jobs.

 

Chip Mitchell — www.chipmitchell.com

Chip Mitchell is a portrait and lifestyle (and occasional architectural) photographer in Richmond, VA, who shoots a mix of advertising, magazine and corporate jobs. He was one of the founding members of the Central Virginia ASMP chapter and served on its board for ten years, including two years as chapter president.

 

Terms and Conditions. Chip puts his Terms & Conditions on the back of all invoice and estimate forms.

 

Corporate Client, Architectural Subject

This is an unusual client for me, as I am not an architectural photographer. They are a local condo developer. When they approached me about doing the photography of their projects, I initially recommended someone else, but they said they wanted me to do it. They wanted unlimited local use for 5 years. Realistically, they use them for a brochure, their website and local newpaper/magazine ads; and the time is more like 2–3 years max, as the projects would be sold out by then and there would be no further use for the photos.

 

Not having done architectural photography or worked for developers before, I contacted two of the better-known architectural photographers in the area (ASMP members) and talked to them about the market for developers. I tried to price it higher than the going rate for this type work.

 

I don’t normally license such extended use, but based on the amount of work (10–15 days a year) and the rate, I felt it was worth it. Also, for that amount of usage, there is no half-day rate, so it’s the same whether I do one shot or 10 shots. I have also made a fair amount from licensing the photos to the designers.

 

This is for architectural shots of their properties only, and any lifestyle ads are priced by the ad.

 

The estimate
Description
Production and license of following photographs of clubhouse:
1) Main clubroom, 2) Exercise room, 3) Kitchen, 4) Game room, 5) Men’s locker room, 6) Hallway, 7) Pool. 24-8×10 color prints and hi-rez digital files of selected shots.License
Upon full payment of invoices, reproduction rights to the above photography is granted to Properties for unlimited local use, within the state of Virginia , in all media, for a period of 5 years from date of invoice, ending Dec. 31, 2011. Press Release, public relations and web use have no restriction on distribution area. No third party use is included, with the exception of press release. All other rights, including the copyright, remain the exclusive property of the photographer.
Summary of Production Charges:
Production Crew:
Stylist: 500.00
Assistant: 1 day 200.00
Subtotal: 700.00
Studio/Supplies:
Studio supplies 25.00
Digital:
  Digital Production: includes capture, optimization and retouching 7 shots $,1050.00
  8 x 10 First Color Prints: 8 @ $30 240.00
  8 x 10 2nd Color Prints: 16 @ 22.50 360.00
  CD: 2 @ 20 40.00
Subtotal: 1690.00
Props and Production:
  Props: 200.00
  Misc: 50.00
Subtotal: $250.00
Total Production Charges: $2665.00
Summary of Fees
Creative Fee: 1 day @ 3500 3,500.00
Pre-production: Scouting 1 hrs. @ 100 100.00
Post-production: Contest prep 1 hrs. @ 100 100.00
Subtotal: $3,700.00
Total fees: $3,700.00
Subtotal Production Charges and Fees: $6,365.00
Sales Tax: 318.25
Total Due: $6,683.25

 

The invoice
Description
Production and license of following photographs of clubhouse:
1) Main clubroom (2 shots), 2) Exercise room, 3) Kitchen (2 shots), 4) Game room, 5) Men’s locker room, 6) Hallway, 7) Pool, 8) clock, 9) office.License
Upon full payment of invoices, reproduction rights to the above photography is granted to Properties for unlimited local use, within the state of Virginia , in all media, for a period of 5 years from date of invoice, ending Jan. 2, 2012. Press Release, public releations and web use have no restriction on distribution area. No third party use is included, with the exception of press release. All other rights, including the copyright, remain the exclusive property of the photographer.
Summary of Production Charges:
Production Crew:
Stylist: 500.00
Assistant: 1 day 200.00
Subtotal: 700.00
Digital:
  Digital Production: includes capture, optimization and retouching 11 shots $,1750.00
  8 x 10 First Color Prints: 12 @ $30 360.00
  8 x 10 2nd Color Prints: 12 @ 22.50 270.00
  11 x 14 contact sheets: 2 @ $25.00 50.00
  CD: 2 @ 20 40.00
Subtotal: 2470.00
Props and Production:
  Props: 208.01
  Misc: 28.19
Subtotal: $236.20
Total Production Charges: $3406.20
Summary of Fees
Creative Fee: 1 day @ 3500 3,500.00
Pre-production: Scouting 2 hrs. @ 100 200.00
Subtotal: $3,700.00
Total fees: $3,700.00
Subtotal Production Charges and Fees: $7,106.20
Sales Tax: 355.31
Total Due: $7,461.51

ASMP is not responsible for any of the specific content of the material provided by individual photographers for the ASMP Paperwork Share.