Whether you’re new to the industry or have been working for years, you’ve heard the cold hard truth about business: It’s not just what you know, it’s who you know — and who knows you. Producing great images is good, but by itself it’s not going to bring in new business or keep your accounts in the black.
If your images can’t drive your business alone, how do you grow and sustain your career? With a solid marketing strategy!
This month, join ASMP Arizona/Phoenix and speaker Krystle Chanel to learn How to Grow Your Photography Business Like a Marketing Boss.
Drawing on her years of experience in marketing and branding, Krystle will reveal what you need to know to develop and execute a successful marketing strategy in 2019. After this Third Thursday event, you’ll know how to get a jump (like a boss!) on your marketing — no full moons, Ouija boards, or inch-thick workbooks required.
From the Speaker
Start your 2019 off right with a simple 1-Page Marketing Plan for your photography business.
Marketing can be super confusing and overwhelming. And with the rapid development of digital technologies, it’s constantly evolving. How do you know which tactics to use? Should you be on social media? What’s SEO again?
That’s why I designed the Golden Circle of Marketing. Even with a degree in marketing and working for a top 100 brand, I often found myself confused with all the options. After years of following experts across all marketing disciplines, I began putting the pieces together. The solution finally became clear when I started coaching fellow photographers.
There it was. A deceptively simple roadmap for creating a marketing plan that reveals the right tactics for the right business. No matter if/when tactics change, you will have a plan built on a strong foundation of marketing principles that will keep you agile and focused on tactics that deliver results — all on 1 page — making you a Marketing Boss!
During this workshop, you’ll learn a simple roadmap for creating a marketing plan that’s built on strong marketing principles:
- The blueprint I discovered called the Golden Circle of Marketing
- How to use the Golden Circle of Marketing to create a 1-Page Marketing Plan (1-PMP)
- How to Grow Your Business Like a Marketing Boss!
About the Speaker
Krystle Chanel is a marketing coach helping photographers grow their businesses so they can stop worrying about sales and focus on what they love doing.
- 2 BFA’s from Savannah College of Art in Design in Photography and Advertising Design, and a Master’s Certificate in Project Management
- 15 years’ experience in Marketing
- Small business focused. Big brand experienced: Caterpillar, Project Management Institute, TransUnion, and University of Phoenix