Profoto Acquires Automated, Robotic Photo Studio Company StyleShoots

by | Apr 6, 2022 | PetaPixel, Technology

Cross-posted from [by Jaron Schneider]

Profoto has announced that it has acquired StyleShoots, the makers of hardware and software solutions that completely eliminate the need for a camera crew and deliver finished e-commerce fashion photos through an automated, robotic photo studio.

Profoto says that it chose to acquire StyleShoots due to the increase in consumer online shopping and the subsequent demand for fast digitalization of images in high volume. Profoto says that plans to integrate StyleShoots robotic studios into its current studio offerings to offer a “complete solution” for e-commerce photography within the fashion space.

“With our heritage in fashion and studio photography, and today almost 100% of all images end up online, we see this as a very natural strategic step to add StyleShoots and their integrated workflow software and hardware solutions to our studio offering for e-commerce photography,” Anders Hedebark, the CEO of Profoto, says.

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