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Mary Virginia Swanson – THE LIFE OF A PROJECT – From Concept to Audience

October 15, 2019 @ 5:30 pm - 7:30 pm PDT

Free – $50.00
Mary Virgina Swanson

ASMP Oregon – Premiere Event


THE LIFE OF A PROJECT – From Concept to Audience

October 15, 5:30 – 7:30pm
Portland Art Museum – Whitsell Auditorium

When an idea for a project crystallizes and the passion to produce new work consumes us, artists begin a journey unlike any other.  Understanding your desired audience and the impact of your project are critical to achieving the expectations and results you desire.



Internationally acclaimed photography consultant, Mary Virginia Swanson, will walk us through recommended steps to ensure your project has the strongest possibility of sponsorship, exhibitions and publications.  Topics Include:

• Developing project concept and defining audience.
• Identifying / establishing relationships with sponsors, collaborators and venues.
• Researching / testing production materials appropriate to desired audience.
• Defining marketing strategies to share work in production with industry
• Expand presence to print, web and social media platforms through which to share the
project content.



Mary Virgina Swanson
© Paul Ratje

MARY VIRGINIA SWANSON is an educator, author and entrepreneur in the field of photography, and a respected advisor to artists and arts organizations.  Unique in our field, her broad background includes exhibiting, collecting, licensing and marketing photographs and affords her a range of perspectives on making and marketing art.  Ms. Swanson counts among her consulting clients a range of internationally respected artists and institutions.

Swanson co-authored with Darius Himes the acclaimed Publish Your Photography Book: Revised & Updated (2014) and continues to stay current on the growing market for photobooks, reflecting both the relative ease of self-publishing and the rise of the collectible photographic artists book.

Swanson received the Focus Award for Lifetime Achievement in Photography from the Griffin Museum in Boston in 2013, the 2014 Susan Carr Award for Education from the American Society for Media Photographers (ASMP) and was named 2015 Honored Educator by the Society for Photographic Education.

Swanson frequently serves as a judge on contemporary photography and photobook competitions, a portfolio reviewer at industry events, presents lectures and conducts workshops on professional practices.

Swanson is based in Tucson, AZ, her website is www.mvswanson.com and Instagram feed can be found at @maryvirginiaswanson


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October 15, 2019
5:30 pm - 7:30 pm PDT
Free – $50.00
Event Category:


Portland Art Museum -Whitsell Auditorium 
1219 SW Park Ave,
Portland, OR 97205
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