
- This event has passed.
Adorama: How to Price Photography Jobs ft. Joe Sinnott and APA New York [Online]
May 16, 2024 @ 5:00 pm - 6:00 pm

Adorama and APA New York are presenting a talk on how to price a commercial photography job featuring Joe Sinnott, photographer for PBS Thirteen WNET and a faculty member at the School of Visual Arts.
Topics discussed will include:
⚫️ The differences between advertising, editorial, and public relations/promotion assignments.
⚫️ Advertising day rates vs. Fee-for-use.
⚫️ Editorial day rates vs. Space rates.
⚫️ Determining expenses.
⚫️ A brief discussion of the paperwork.
⚫️ The benefit of contracts, estimates, and delivery memos.
⚫️ Negotiating and securing an advance for big jobs.
⚫️ Let Joe teach you how to get it!
The event is both in-person in Adorama’s NYC event space and online via Youtube.