SEO (Search Engine Optimization) for Photographers
Now that Google let the Panda out of the zoo, things have changed dramatically in the world of search engine optimization. Did you know that most photo buyers now use the Internet to locate photographers? Is your Web site compatible with search engines? Are features of your site’s content sabotaging its ability to be found by your target audience? How can you help your customers find your services and you online?
Answers to these questions and more will be covered including how SEO affects your search ranking, the importance of selecting the right keywords, titles, and descriptions for every element of content you post. Learn how to increase traffic to your website and manage your online reputation. Blake Discher will help you learn how you can implement both on-page and off-page Search Engine Optimization (SEO) techniques to boost your site’s ranking in the leading search engines. He’ll cover a wide range of topics including correct page title tags, how to create an effective and optimized META description tag, keyword research, and how to integrate search keyword phrases into your website’s copy. You’ll learn back-linking methodology through the efficient use of your blog, what search engines consider to be spam, and SEO terminology so that you can do most of the work yourself.
Attend and find out:
• Why SEO is relevant and important for your business
• How social networks have impacted search algorithms used by popular search engines including Google & Bing
• Developing a solid strategy to get found online Why incorrect link-exchanges can hurt you
• How good SEO practices can be applied and help you grow your customer base on social networks
Come prepared for a fast-paced, information-packed seminar!
Cost: $5 ASMP Members, $25 Non Members
“Blake is a dynamic speaker with an extensive knowledge of SEO. He manages to make a seemingly dry and sometimes difficult to understand topic interesting, informative and fun. As a result of applying the knowledge I learned in his seminars, my SEO ranking jumped from nonexistent on Google to #4 for my specific keywords in one week, overtaking my competitors.” — Michelle Kawka, New York
“Blake is one of the best speakers out there. He takes a potentially dry subject like SEO and turns it into an entertaining and informative program. I had just started my business when I took Blake’s class. I didn’t even know SEO existed. I left with a clear understanding of what I needed to do, and more importantly the information was broken down into manageable steps. Because of that class, my website has ranked #1 for my search terms through much of my career. The return has far exceeded the investment. I’ve taken Blake’s class twice more since then, just for fun. Yes, it’s that good.” — Jenna Close, San Diego
“I first took Blake’s SEO class in 2008. I took vigorous notes and had my webmaster implement what I learned into my website re-design. After that not only did my website end up on page one, sometimes number one for most of my search terms, but I have been able to maintain that position for four years. This newfound visibility on the web propelled my business into the spotlight. It significantly changed my income level because it allowed me to create a recognizable brand and become an expert in my market. I also took Blake’s SEO class in 2011 knowing that Google had changed a lot of its SEO algorithms. Again what I learned helped me achieve significant SEO results with search terms that I hadn’t yet been able to do that with. I will continue to take this class as many times as I can because the knowledge I walk away with each time is invaluable.” — Vanie Poyey, Los Angeles