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Creative Estimating and Negotiating with Frank Meo

ASMPNY is excited to announce the return of a favorite workshop, in collaboration with ThePhotoCloser: Creative Estimating and Negotiating with Frank Meo.

Want to learn the secrets to winning estimates? Unsure about creative briefs? Need the key to negotiate fees and rights? Are you searching to stand out from the competition? These questions and more will be answered and you’ll better understand what’s important in submitting bids and securing well-paid projects.

Frank Meo is the founder of ThePhotoCloser.com, a site that offers photographers guidance and advice on securing commercial and editorial assignments. With over 25 years of experience, Frank has represented commercial photographers as well as Pulitzer Prize winning photojournalists, and he’s worked on hundreds of company photo libraries and campaigns for clients such as American Express, Acura Motorsports, the U.S. Coast Guard, Xerox, ESPN, Citi, Nike, and others.

Normally priced at $750, we’re offering ASMP members a one-day workshop for a discounted price of $500. Well worth the investment, you’ll be presented with actual case histories, methods for building client and creative director relationships, and ways to make your creative briefs stand out.

Testimonials from past workshop participants:

“…I’ve taken his insight, wisdom and practical advice and applied it to my business processes. His workshop is a must for any photographer who wants to truly comprehend what we as photographers need to succeed in today’s marketplace. More to the point, anyone that knows him knows the depth of his insight and passion is unmatched in our industry.”

-Ron Haviv, Photographer


“ThePhotoCloser workshop taught me how to think of myself from an Art Director perspective. I learned how to approached creatives with a higher chance of getting a response back.”

-Zhanna Kurmanova, Photographer


Frank’s business workshop is worth every penny spent – the thorough nature of the presentations and Q&A sessions provided me with the answers to questions I’ve been asking for years. We learned about all aspects of the business; estimating and pricing, how and when to think about representation, where to find the creatives you would like to work with, and everything in-between.”

-Alyssa Meadows, Photographer


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April 28, 2019
10:00 am - 4:00 pm
$500 – $750


33 Union Square West Suite 3R
New York, New York 10003
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