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ASMP — American Society of Media Photographers

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Photo courtesy ASMP member Luke Copping

Strictly Business Blog

If you would like to contribute to the Strictly Business blog, please send submissions to blog@asmp.org.

“Marketing Management is now Tribal Leadership” Seth Godin

By Strictly Business Blog

If you haven’t yet read TRIBES  – We need you to lead us by Seth Godin, today is the day to do just that, at 160 pages it is easily a weekend read. The basic tribe concept is that groups of people form  tribes around a person or an idea or a product to create change. For  a photographer this can lead to many opportunities, , but the one that stands out for me is…

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A Walk in Your Client’s Shoes

By Strictly Business Blog

One of the things that always amazes me about our business is the tremendous risk that buyers of photography services take on an almost daily basis. Think about it – you’ve got a box that you have to fill.  It might be a box on a screen or on a printed page but it’s an empty box and you’ve got to find someone to produce the perfect image to fill that box on time and…

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The Only Way Out is to Shoot Our Way Out

By Strictly Business Blog

“It’s the economy stupid” was from the Clinton campaign (Bill’s not Hillary’s) and it is as true today as it was back then. On Monday, I attended the ASMP Chicago/Midwest Soup Kitchen & Town Hall Meeting “On Surviving This Economy (because failure is not an option!)” when Chicago based advertising photographer, Jim Krantz, offered the great advice, to “shoot your way out of this.” He wasn’t referring to the wild, wild west but to the…

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Let’s Work Together!

By Strictly Business Blog

I spent an afternoon two weeks ago meeting with the owners of one of the largest studio and equipment rental houses in New York. Halfway through the afternoon they showed me a presentation that they give to new clients, the presentation and the accompanying conversation were eye opening. It turns out that studio rentals to photographers creating traditional photographs is now only 20 percent of their business, and something that they support and hold onto…

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