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ASMP — American Society of Media Photographers

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Photo courtesy ASMP member Luke Copping

Strictly Business Blog

If you would like to contribute to the Strictly Business blog, please send submissions to blog@asmp.org.

Free?

By Strictly Business Blog

Recently there has been a lot of buzz about Chris Anderson’s new book “Free”.   Malcolm Gladwell’s review of “Free” makes the point that even free comes at a cost. Most photographers can certainly attest to that.  Marketing guru Seth Godin makes the point that the paradigm is changing and that all the whining in the world won’t bring back “the old days.”  Mark Cuban chimes in as well to provide more perspective and perhaps the most…

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Free Isn’t New

By Strictly Business Blog

Does the concept of free economy mean anything to you? What if we replaced the word free with low-risk? Is the concept of low-risk economy easier to understand? One of the most powerful companies in the world, Google, offers its core services for free. There is no risk involved in Google. There is no risk when you click on the ads that feed their coffers. Software developers have been using the low-risk economy concept for…

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I Highly Recommend “Free, The Future of a Radical Price” by Chris Anderson

By Strictly Business Blog

Chris Anderson’s new book is a provocative look at the growing economy of free. I know many of you may roll your eyes at the thought that “free” is our new competition, but do not judge this book by it’s title. Anderson provides a careful investigation outlining the history and future of this economic driver, and in so doing, removed my fear and replaced it with new ideas for my business. Like most photographers, it…

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Marketing Quick Tip from Leslie

By Strictly Business Blog

Plan a trip to show your book in another city. This doesn’t have to cost a lot–for example, if you are in Cincinnati, drive to Columbus or Lexington for the day. When you call the targets, make sure they know you are coming from out of town because that will often open doors.

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Following Through

By Strictly Business Blog

We tend to put great effort into our marketing and trying to get new clients, but what about after the photo shoot? How are you presenting the final images? Think about what the packaging and presentation look like and follow through with your branding. It’s another opportunity to make a great and lasting impression.

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