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ASMP — American Society of Media Photographers

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Photo courtesy ASMP member Luke Copping

Strictly Business Blog

If you would like to contribute to the Strictly Business blog, please send submissions to blog@asmp.org.

Social Media – One Step at a Time

By Strictly Business Blog

A lot of photographers seem to focus more on the risks of change. But I would argue that the risk of not making-over your business is far, far greater. The rules have changed. Almost overnight. A totally different mind set to shooting and selling photography is required. Whether it’s assignment or stock, advertising or editorial, portraiture or wedding – it doesn’t really matter.  Those that are nimble and agile enough to make these changes…will flourish….

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Don’t Be A Spectator Be Social

By Strictly Business Blog

Social media is the hot topic lately. Some think it’s great and some think it wastes valuable time. Yes, it can be both and it may not be for everyone. However, don’t expect the world to come right to you without some dedication on your end. It won’t work if it’s not routine and it won’t work if you don’t push yourself a little into trying new things. So many social media sites out there…

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The NFL and Social Media

By Strictly Business Blog

Leave it to big business and old thinking to try and control Social Media. In a report released this week the NFL has revealed their plan for a Social Media Policy. One of the new rules of the policy would prohibit players or anyone representing them from posting to social media networks during a prohibited block of time spanning from 90 minutes prior to kick off to 90 minutes after game time. This new rule…

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Developing a Social Media Plan

By Strictly Business Blog

Social media does not replace what already works in your marketing plan. It’s an addition. The key word is planning. Many people mistakenly approach social media like it’s direct marketing. They look for the ROI with every action. In the world of social media, ROI represents Return On Influence. It’s about becoming an expert and developing a community of people around you who admire your work and tell other people. It’s more like public relations….

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Using Social Media for your Photographer Makeover

By Strictly Business Blog

Most of you know me as a stock guy.  And rightly so.  Since that’s where I’ve spent the last couple of decades.  Shooting commercial, travel and lifestyle imagery for every major stock house in the business.  I saw record highs in 2005-2006.  Then record lows in the beginning of 2007 to the present.  Because of this decline in return-per-image (better known as RPI), I began exploring other potential revenue streams.  To not just survive…but thrive….

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Free As A Part of Your Business Model

By Strictly Business Blog

As Gail Mooney pointed out, Chris Anderson’s new book “Free” is causing quite a stir. Evidenced by the lasting effect Anderson’s observations and predictions in “The Long Tail” have had on business and culture, it is likely “Free,” the idea that businesses need to think about giving things away for free via the Internet in order to make money,  is a concept that is here to stay. What is uncertain is how photographers can adapt…

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