A lot of photographers seem to focus more on the risks of change. But I would argue that the risk of not making-over your business is far, far greater. The rules have changed. Almost overnight. A totally different mind set to shooting and selling photography is required. Whether it’s assignment or stock, advertising or editorial, portraiture or wedding – it doesn’t really matter. Those that are nimble and agile enough to make these changes…will flourish….
Photo courtesy ASMP member Luke Copping