ASMP — American Society of Media Photographers

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Photo courtesy ASMP member Luke Copping

Strictly Business Blog

If you would like to contribute to the Strictly Business blog, please send submissions to blog@asmp.org.

Prepping Images for Multimedia and Video

By Strictly Business Blog

I am often asked the question about the best way to prep still images for a “motion” project. Like anything else there are differences in opinion as to color space, size and type of file. With that said – here is how I prep my still photos in Photoshop. Size images between 2100 and 2600 pixels. Remember everything ends ups as a horizontal on a TV screen. So these dimensions are for images that are…

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Audio is Everything in Video

By Strictly Business Blog

The biggest surprise (not that it should be) when still photographers start to shoot in a video format is how important audio is.  I can’t stress this enough.  Your audience can tolerate a poor visual – but never bad audio.  If they can’t hear and understand what someone is saying – they turn it off. So some tips and thoughts on getting good audio. Always use a camera that has the ability to accept external…

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Using the Right Tool For the Job

By Strictly Business Blog

We are visual communicators.  We should choose the right “tool” for what it is we are trying to communicate. With the new hybrid cameras from Canon and Nikon on the market, still photographers tend to gravitate to them because they are seemingly fit into their comfort level.  Essentially, still cameras that shoot video. Indie filmmakers love these hybrids because they don’t like the traditional “look” of video and want limited depth of field.  So they…

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This Week Gail Mooney Shares Her Insights on Expanding Into Video

By Strictly Business Blog

Video is a medium ideal for collaboration. There’s a lot of talk these days about partnerships and collaboration. Basically building teams to better serve your client and your business.  Video production has historically been a collaborative effort because of the many facets of the craft – pre-production, shooting, sound, post production (editing) output etc. With that said, at the same time, technology has made it possible and affordable to create motion projects working individually. But…

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You Can’t Do It All

By Strictly Business Blog

Have you ever noticed how photographers try to do everything themselves? I think more so than any other creative profession, photographers still, today, insist on doing everything they possibly can on their own. Sure, you’ll hire an assistant here and there or maybe get a studio manager if things get really good, but overall, it’s just you doing the books, running errands, booking meetings, reviewing contracts, writing up estimates, banking, negotiating leases on your studios,…

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This DAM Stuff Is Important

By Strictly Business Blog

Managing your digital images can be a daunting task. Imagine a world where you can retrieve a specific image for a client in seconds or pull up everything you photographed on a specific theme instantly. You will not only save time, but you will improve the quality of your customer service, your marketing materials or your next project proposal.  Peter Krogh takes you step-by-step through the process of digital asset management in the latest edition…

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