Photo courtesy ASMP member Luke Copping
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As Gail Mooney pointed out, Chris Anderson’s new book “Free” is causing quite a stir. Evidenced by the lasting effect Anderson’s observations and predictions in “The Long Tail” have had on business and culture, it is likely “Free,” the idea that businesses need to think about giving things away for free via the Internet in order to make money, is a concept that is here to stay. What is uncertain is how photographers can adapt…
For those of you who know me, you probably know that Charlie Rose is my favorite show on TV. As a curious person, I find the guests on the Charlie Rose show peak my interest even if I know nothing about the subject or topic. The number of books I have read based on the CR Interviews, actually fill a library. Recently a series of interviews involved two interesting people, the first was Chris Anderson,…
Recently there has been a lot of buzz about Chris Anderson’s new book “Free”. Malcolm Gladwell’s review of “Free” makes the point that even free comes at a cost. Most photographers can certainly attest to that. Marketing guru Seth Godin makes the point that the paradigm is changing and that all the whining in the world won’t bring back “the old days.” Mark Cuban chimes in as well to provide more perspective and perhaps the most…
Does the concept of free economy mean anything to you? What if we replaced the word free with low-risk? Is the concept of low-risk economy easier to understand? One of the most powerful companies in the world, Google, offers its core services for free. There is no risk involved in Google. There is no risk when you click on the ads that feed their coffers. Software developers have been using the low-risk economy concept for…
Chris Anderson’s new book is a provocative look at the growing economy of free. I know many of you may roll your eyes at the thought that “free” is our new competition, but do not judge this book by it’s title. Anderson provides a careful investigation outlining the history and future of this economic driver, and in so doing, removed my fear and replaced it with new ideas for my business. Like most photographers, it…
Plan a trip to show your book in another city. This doesn’t have to cost a lot–for example, if you are in Cincinnati, drive to Columbus or Lexington for the day. When you call the targets, make sure they know you are coming from out of town because that will often open doors.