The belief that social media is a waste of time is one of the biggest objections I hear when talking to people about the subject. Social media is a communication platform. A cell-phone is also a communication tool. I can assure you my teenager doesn’t use it very efficiently, but this doesn’t diminish the fact that it’s an important part of my business. Social media Web sites are the training wheels for how we will…
Photo courtesy ASMP member Luke Copping